gov.uk

DR 85by AhrefsMedium Opportunity · 60/100

About

gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster

Categorylaw_and_government/government

Top 534

Global Rank

United Kingdom 83%

Top Market

-4%

Monthly Trend

57% Bounce

Engagement Signal

Monthly Visits

93,634,919

↓4.3% vs last month

Bounce Rate

57.1%

Pages / Visit

2.3

Avg. Session

2m 41s

Traffic

#534Global Rank

#24Country Rank (826)

#2Category Rank · Government

Traffic Trend

↓4.3%

Traffic Sources

Organic Search

65.7%

Direct

22.8%

Social

1.6%

Referral

7.8%

Paid

0.1%

2.0%

SEO-dependent: 65.7% from organic search

Geographic Distribution

DomainShare

🇬🇧United KingdomGB

83.4%

🇺🇸United StatesUS

4.0%

Top 3 countries account for 88.2% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
companies house	541.0K	$4.08	$694.7K
universal credit	394.4K	$1.70	$3432.1K
student finance	241.0K	$2.34	$501.6K
universal credit login	208.3K	$1.43	$633.5K
mot check	139.4K	$0.57	$668.0K

SERP Rankings

Keyword			Ranking URL
iwara	#6	📄	find-and-update.company-information.service.gov.uk/company/10162695/more	811,280	$0.66
cv	#8	📄	nationalcareers.service.gov.uk/careers-advice/cv-sections	701,620	$1.06
bullet point	#3	📄	service-manual.ons.gov.uk/content/formatting-and-punctuation/lists	237,210	$2.35
linki	#5	📄	find-and-update.company-information.service.gov.uk/company/07454922	33,320	$1.04
uk passport	#5	📄	www.passport.service.gov.uk/help	20,480	$1.22

Growth Readout

Global rank top 534 — established player in the space

Traffic concentrated in United Kingdom (83%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does gov.uk actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

indeed.com

🔗 4 keyword overlap

with indeed, you can search millions of jobs online to find the next step in your career. with tools for job search, resumes, company reviews and more, we're with you every step of the way.

425.0M/mo+0%Mar 1998

Shares 4 keywords including "cv"

gov.uk vs indeed.com →Visit Website ↗

merriam-webster.com

🔗 4 keyword overlap

Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.

63.1M/mo+7%Feb 1999

Shares 4 keywords including "bullet point"

gov.uk vs merriam-webster.com →Visit Website ↗

mit.edu

🔗 4 keyword overlap

The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.

46.9M/mo+1%

Shares 4 keywords including "cv"

gov.uk vs mit.edu →Visit Website ↗