indystar.com

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DR 82by AhrefsMedium Opportunity · 60/100

About

The source for Indianapolis, Indiana news, breaking news, weather, sports and things to do.

Categorynews_and_media

Top 16,340

Global Rank

United States 91%

Top Market

+2%

Monthly Trend

48% Bounce

Engagement Signal

Monthly Visits

4,324,852

↑2.5% vs last month

Bounce Rate

48.0%

Pages / Visit

2.1

Avg. Session

1m 25s

Domain Age

31.6 years

Traffic

#16,340Global Rank

#3,373Country Rank (840)

#165Category Rank · News_and_Media

Traffic Trend

↑2.5%

Traffic Sources

Organic Search

42.7%

Direct

45.0%

Social

6.2%

Referral

2.9%

Paid

0.6%

2.7%

Strong brand recognition: 45.0% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

91.3%

🇨🇦CanadaCA

1.5%

Top 3 countries account for 93.5% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
weather	21.7M	$0.53	$28.4K
powerball	369.7K	$0.66	$50.3K
indy 500	350.6K	$0.58	$54.6K
indiana fever	246.1K	$0.79	$30.8K
powerball winning numbers	72.9K	$0.49	$19.6K

SERP Rankings

Keyword			Ranking URL
is chat gpt down right now	#9	📄	www.indystar.com/story/news/2025/06/10/is-chatgpt-down-right-now-near-me-today-chatgpt-ai-chat-gpt-not-working-error-message-down-detector/84127994007/	17,700	—

Growth Readout

Traffic grew for 3 consecutive months (+14%, +3%, +2%) — clear upward momentum

Direct traffic at 45% — strong brand recognition

Global rank top 16.3K — established player in the space

Traffic concentrated in United States (91%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does indystar.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cincinnati.com

🔗 4 keyword overlap

Breaking Cincinnati news, traffic, weather and local headlines from The Cincinnati Enquirer newspaper.

3.4M/mo-3%Oct 1998

Shares 4 keywords including "weather"

indystar.com vs cincinnati.com →Visit Website ↗

tcpalm.com

🔗 3 keyword overlap

Treasure Coast news and information in Indian River County, Martin County and St. Lucie County, Florida

779.5K/mo-6%Nov 1997

Shares 3 keywords including "powerball"

indystar.com vs tcpalm.com →Visit Website ↗

cbssports.com

🔗 2 keyword overlap

CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.

32.2M/mo-16%May 1996

Shares 2 keywords including "march madness"

indystar.com vs cbssports.com →Visit Website ↗

lohud.com

🔗 2 keyword overlap

The Journal News and lohud.com: Get the latest news, information, sports, food, entertainment, real estate, video and opinion in Westchester, Rockland and Putnam, New York.

1.5M/mo-10%Jun 2005

Shares 2 keywords including "powerball"

indystar.com vs lohud.com →Visit Website ↗

jacksonville.com

🔗 2 keyword overlap

Latest Jacksonville news, sports & local updates you can trust | Florida Times-Union

1.1M/mo-8%Oct 1996

Shares 2 keywords including "march madness"

indystar.com vs jacksonville.com →Visit Website ↗

View full competitive analysis of indystar.com →

Report based on data from May 2026

See a sample report