cbssports.com

DR 85by AhrefsMedium Opportunity · 60/100

About

CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.

Categorysports/sports

Top 1,904

Global Rank

United States 87%

Top Market

-16%

Monthly Trend

58% Bounce

Engagement Signal

Monthly Visits

32,199,076

↓16.4% vs last month

Bounce Rate

57.7%

Pages / Visit

2.8

Avg. Session

3m 59s

Domain Age

30.1 years

Traffic

#1,904Global Rank

#459Country Rank (840)

#6Category Rank · Sports

Traffic Trend

↓16.4%

Traffic Sources

Organic Search

36.0%

Direct

56.3%

Social

2.8%

Referral

3.0%

Paid

0.1%

1.7%

Strong brand recognition: 56.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

87.4%

🇨🇦CanadaCA

4.2%

Top 3 countries account for 92.5% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
nba	63.0M	$1.46	$1414.6K
lakers	4.4M	$1.74	$341.3K
nba games	3.6M	$1.43	$370.6K
nba scores	3.5M	$0.62	$395.8K
kentucky derby 2026	399.9K	$0.72	$353.1K

SERP Rankings

Keyword			Ranking URL
serie a	#8	📄	www.cbssports.com/soccer/serie-a/	6,262,150	$1.71
2026 nfl mock draft	#4	📄	www.cbssports.com/nfl/draft/news/2026-nfl-mock-draft-all-32-teams-first-picks/	182,310	$2.73
super bowl trivia	#1	📄	www.cbssports.com/nfl/news/super-bowl-trivia-questions-for-all-59-nfl-championship-games/	1,800	$1.69

Growth Readout

Direct traffic at 56% — strong brand recognition

Global rank top 1.9K — established player in the space

Traffic concentrated in United States (87%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does cbssports.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

usatoday.com

🔗 5 keyword overlap

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

100.0M/mo-9%Apr 1994

Shares 5 keywords including "nba"

cbssports.com vs usatoday.com →Visit Website ↗

espn.com

🔗 4 keyword overlap

Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.

497.4M/mo+6%Oct 1994

Shares 4 keywords including "nba"

cbssports.com vs espn.com →Visit Website ↗

nba.com

🔗 4 keyword overlap

Stream live NBA games, game replays, video highlights, and access featured NBA TV programming online with Watch NBA TV.

76.8M/mo+4%Nov 1994

Shares 4 keywords including "nba"

cbssports.com vs nba.com →Visit Website ↗

ticketmaster.com

🔗 3 keyword overlap

Buy or sell 2025-2026 NBA basketball game tickets. Find tickets for your favorite NBA games and the NBA Playoffs at Ticketmaster, the Official Ticket Marketplace of the NBA.

124.5M/mo+2%Jan 1994

Shares 3 keywords including "nba"

cbssports.com vs ticketmaster.com →Visit Website ↗

nfl.com

🔗 3 keyword overlap

The official source for NFL news, video highlights, fantasy football, game-day coverage, schedules, stats, scores and more.

19.9M/mo-43%May 1996

Shares 3 keywords including "super bowl"

cbssports.com vs nfl.com →Visit Website ↗

View full competitive analysis of cbssports.com →

Report based on data from May 2026

See a sample report