irs.gov
Medium Opportunity · 60/100
29y1997-10-01Domain Age
30.8M-10%Monthly Visits
Search 46%United States 95%Primary Channel
1Competitors

Product Identity

About

pay your taxes. get your refund status. find irs forms and answers to tax questions. we help you understand and meet your federal tax responsibilities.

Categorylaw_and_government/government

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

30,816,276

10.0% vs last month

Bounce Rate

33.6%

Pages / Visit

5.5

Avg. Session

5m 56s

Domain Age

28.8 years

#1,290Global Rank
#280Country Rank (840)
#6Category Rank · Government
Traffic Trend
10.0%

Growth Profile · Insight

Traffic is declining (-10%) but remaining users engage deeply (5m56s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources
Organic Search
44.9%
Direct
38.7%
Social
1.8%
Referral
8.3%
Paid
0.0%
Email
5.0%
Gen AI
1.3%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
95.1%
Top 3 countries account for 96.5% of traffic — high geographic concentration
Top Keywords
Keyword
irs931.7K$4.06$1836.5K
irs login164.5K$4.20$588.0K
w9 form146.9K$2.24$117.8K
where's my refund87.4K$1.62$457.5K
irs.gov57.4K$4.17$201.3K

Acquisition Engine · Insight

Search is the primary acquisition channel (46%), ranking for 5 keywords with traffic concentrated in United States (95%). A diversified channel mix reduces single-point risk.

How does irs.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

jacksonhewitt.com favicon
jacksonhewitt.com

jacksonhewitt.com

🔗 2 keyword overlap

The retirement account with the best tax advantages for you will depend on your situation and what specifically you need out a retirement account. Here’s a breakdown of the basic types of retirement accounts and who could benefit the most from their tax advantages.

330.6K/mo-26%Feb 1997

Shares 2 keywords including "where's my refund"

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from July 2026

See a sample report