irs.gov vs jacksonhewitt.com
Market traction comparison · Updated Jul 2026
| irs.gov | jacksonhewitt.com | Leads | |
|---|---|---|---|
| Monthly Visits | 30.8M | 330.6K | irs.gov |
| Bounce Rate | 33.6% | 53.4% | irs.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 29y 7m | jacksonhewitt.com |
irs.gov leads in 2 of 4 dimensions, while jacksonhewitt.com leads in 1.
Growth Momentum
| irs.gov | jacksonhewitt.com | Leads | |
|---|---|---|---|
| Monthly Visits | 30.8M | 330.6K | irs.gov |
| MoM Change | -10% | -26% | irs.gov |
| Avg. Session | 5m56s | 1m32s | irs.gov |
| Pages / Visit | 5.5 | 3.4 | irs.gov |
Growth Momentum · Insight
irs.gov receives 93.2x more monthly traffic than jacksonhewitt.com (30.8M vs 330.6K).
Acquisition Strategy
| irs.gov | jacksonhewitt.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Direct 51% | |
| Bounce Rate | 33.6% | 53.4% | irs.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 100%
| Keyword | Volume | irs.gov | jacksonhewitt.com |
|---|---|---|---|
| tax return calculator | 40.0K | #2 | #5 |
| tax calculator 2026 | 33.3K | #1 | #6 |
| 1099 tax calculator | 4.4K | #6 | #3 |
Acquisition Strategy · Insight
irs.gov acquires users primarily through Search (46%), while jacksonhewitt.com relies on Direct (51%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while irs.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| irs.gov | jacksonhewitt.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 29y 7m | jacksonhewitt.com |
| Registered | Oct 1997 | Feb 1997 | |
| Expires | Aug 2026 | Feb 2028 |
Business Maturity · Insight
jacksonhewitt.com has been in the market for over a decade, indicating established presence.
Market Position
| irs.gov | jacksonhewitt.com | Leads | |
|---|---|---|---|
| Global Rank | #1.3K | #130.0K | irs.gov |
| Category Rank | #6 | #42 | irs.gov |
irs.gov only
jacksonhewitt.com only
Market Position · Insight
Each has untapped markets the other serves: irs.gov could expand into Vietnam, while jacksonhewitt.com could target Canada.
Key Takeaways
- •irs.gov receives 93.2x more monthly traffic than jacksonhewitt.com (30.8M vs 330.6K).
- •irs.gov acquires users primarily through Search (46%), while jacksonhewitt.com relies on Direct (51%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while irs.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •irs.gov receives 93.2x more monthly traffic than jacksonhewitt.com (30.8M vs 330.6K).
- •irs.gov keeps visitors significantly longer (5m56s avg session vs jacksonhewitt.com's 1m32s), suggesting deeper product engagement or stickier content.
- •irs.gov has a 20 percentage point lower bounce rate (34% vs 53%), indicating better landing page relevance or more targeted traffic.
- •irs.gov acquires traffic primarily through Search (46%), while jacksonhewitt.com relies on Direct (51%) — fundamentally different acquisition strategies.
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Report based on data from July 2026