islands.com

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Medium Opportunity · 51/100

32y1994-07-29Domain Age

3.5M-17%Monthly Visits

Direct 60%United States 84%Primary Channel

1Competitors

Product Identity

About

Restaurants from Point Loma Seafoods in California to Sammy's Fish Box in New York are considered some of the best places to eat fried fish in the U.S.

Categorytravel_and_tourism/travel_and_tourism

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,511,504

↓16.9% vs last month

Bounce Rate

61.1%

Pages / Visit

1.7

Avg. Session

1m 8s

Domain Age

32.1 years

#21,705Global Rank

#4,794Country Rank (840)

#44Category Rank · Travel_and_Tourism

Traffic Trend

↓16.9%

Growth Profile · Insight

Monthly visits of 3.5M with 1m08s average session. A high bounce rate (61%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources

Organic Search

27.1%

Direct

59.8%

Social

2.8%

Referral

8.5%

Paid

0.0%

1.5%

Gen AI

0.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

84.1%

🇨🇦CanadaCA

2.6%

🇬🇧United KingdomGB

1.4%

Top 3 countries account for 88.1% of traffic — high geographic concentration

Top Keywords

Keyword
islands	23.7K	$0.68	$620
camden nj	19.1K	$0.59	$480
windham ny to nyc	1.6K	$0.00	$490
islands.com charlotte north carolina park	530	$0.00	$530
islands.com carneros	240	$0.00	$500

SERP Rankings

Keyword			Ranking URL
self transfer flights	#10	📄	www.islands.com/1848284/what-means-when-that-affordable-airfare-labeled-self-transfer-why-booking-might-be-risky/	1,260	$1.84

Acquisition Engine · Insight

Brand-driven growth (60% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does islands.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nps.gov

🔗 2 keyword overlap

Frequently Asked Questions (FAQs)

16.9M/mo+1%Oct 1997

Shares 2 keywords including "yellowstone national park"

islands.com vs nps.gov →Visit Website ↗

Competitive Landscape · Insight

Facing significant traffic gap vs nps.gov (4.8x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

islands.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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