nps.gov

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Medium Opportunity · 60/100

29y1997-10-01Domain Age

16.9M+1%Monthly Visits

Search 66%United States 90%Primary Channel

4Competitors

Product Identity

About

Frequently Asked Questions (FAQs)

Categorytravel_and_tourism/travel_and_tourism

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

16,863,409

↑0.9% vs last month

Bounce Rate

53.2%

Pages / Visit

2.8

Avg. Session

2m 35s

Domain Age

28.8 years

#3,635Global Rank

#773Country Rank (840)

#10Category Rank · Travel_and_Tourism

Traffic Trend

↑0.9%

Growth Profile · Insight

Monthly visits of 16.9M with 2m35s average session. A high bounce rate (53%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources

Organic Search

65.1%

Direct

23.6%

Social

2.4%

Referral

6.8%

Paid

0.0%

0.9%

Gen AI

1.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

90.4%

🇨🇦CanadaCA

1.7%

Top 3 countries account for 93.0% of traffic — high geographic concentration

Top Keywords

Keyword
fourth of july	2.9M	$1.12	$48.1K
yellowstone	870.4K	$1.50	$108.7K
yosemite	310.4K	$0.84	$66.6K
glacier national park	185.1K	$0.82	$40.1K
yosemite national park	95.8K	$0.71	$42.9K

SERP Rankings

Keyword			Ranking URL
nps	#1	🏠	www.nps.gov/	212,900	$0.62
oak	#5	📄	www.nps.gov/articles/species-spotlight-oaks.htm	66,770	$1.64
windmill	#9	📄	www.nps.gov/articles/windmills.htm	63,860	$0.96
theodore	#5	📄	www.nps.gov/thri/theodorerooseveltbio.htm?fullweb=1	14,450	$2.23
kapa	#8	📄	www.nps.gov/hale/learn/historyculture/kapa.htm	5,960	$1.22

Acquisition Engine · Insight

Heavily search-dependent (66%) and geographically concentrated in United States (90%) — dual concentration risk from algorithm changes and regional market shifts.

How does nps.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

visitmt.com

🔗 3 keyword overlap

Each tribe has a distinct and unique cultural heritage that contributes to modern Montana. Beyond the powwows and festivals that travelers are encouraged to attend, visitors can experience our tribal communities through the guides, museums, shops, restaurants and people that call this home.

332.1K/mo-12%May 1998

Shares 3 keywords including "yellowstone"

nps.gov vs visitmt.com →Visit Website ↗

si.edu

🔗 2 keyword overlap

Official website of the Smithsonian, the world's largest museum and research complex, with 19 museums, 9 research centers, and affiliates around the world.

6.2M/mo+15%

Shares 2 keywords including "fourth of july"

nps.gov vs si.edu →Visit Website ↗

history.com

🔗 2 keyword overlap

Check the HISTORY Channel show schedule and find out when your favorite shows are airing. Find cast bios, videos, and exclusive content on | HISTORY Channel

5.2M/mo+4%Oct 1994

Shares 2 keywords including "fourth of july"

nps.gov vs history.com →Visit Website ↗

islands.com

🔗 2 keyword overlap

Restaurants from Point Loma Seafoods in California to Sammy's Fish Box in New York are considered some of the best places to eat fried fish in the U.S.

3.5M/mo-17%Jul 1994

Shares 2 keywords including "yellowstone national park"

nps.gov vs islands.com →Visit Website ↗

View full competitive analysis of nps.gov →

Competitive Landscape · Insight

Competes with 4 products. Closest competitor visitmt.com shares 3 keywords at 332.1K/mo — competition intensity is low.

nps.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale