kiplinger.com
DR 86by AhrefsMedium Opportunity · 52/100
31y1995-04-14Domain Age
2.6M-29%Monthly Visits
Direct 32%United States 94%Primary Channel
1Competitors

Product Identity

About

Get the Capital One Venture Rewards credit card for a bonus offer worth $750 and huge travel perks.

Categoryfinance/investing

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,552,410

28.8% vs last month

Bounce Rate

63.0%

Pages / Visit

1.8

Avg. Session

1m 34s

Domain Age

31.2 years

#28,017Global Rank
#5,908Country Rank (840)
#68Category Rank · Investing
Traffic Trend
28.8%

Growth Profile · Insight

Monthly visits of 2.6M with 1m34s average session. A high bounce rate (63%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources
Organic Search
29.9%
Direct
32.0%
Social
1.8%
Referral
25.6%
Paid
0.6%
Email
10.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
94.3%
Top 3 countries account for 95.4% of traffic — high geographic concentration
Top Keywords
Keyword
fidelity4.0M$1.30$26.1K
iphone 172.2M$0.76$7.8K
cbrs193.1K$4.40$2.4K
kiplinger13.6K$3.78$17.1K
donna fuscaldo790$0.00$1.9K

Acquisition Engine · Insight

Direct is the primary acquisition channel (32%), ranking for 5 keywords with traffic concentrated in United States (94%). A diversified channel mix reduces single-point risk.

How does kiplinger.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

ny.gov favicon

ny.gov

ny.gov

🔗 2 keyword overlap

The official website of the State of New York. Find information about state government agencies and learn more about our programs and services.

29.9M/mo-6%Sep 2002

Shares 2 keywords including "ny state refund"

Competitive Landscape · Insight

Facing significant traffic gap vs ny.gov (11.7x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report