ny.gov

ny.gov

ny.gov
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DR 92by AhrefsMedium Opportunity · 60/100

About

The official website of the State of New York. Find information about state government agencies and learn more about our programs and services.

Categorylaw_and_government/government
Top 1,189
Global Rank
United States 97%
Top Market
-6%
Monthly Trend
42% Bounce
Engagement Signal

Monthly Visits

29,884,334

↓5.8% vs last month

Bounce Rate

42.0%

Pages / Visit

6.8

Avg. Session

4m 33s

Domain Age

23.8 years

Traffic

#1,189Global Rank
#258Country Rank (840)
#6Category Rank · Government
Traffic Trend
↓5.8%
Traffic Sources
Organic Search
43.6%
Direct
40.2%
Social
2.3%
Referral
9.0%
Paid
1.1%
Email
3.9%

Strong brand recognition: 40.2% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.0%
Top 3 countries account for 97.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
nys dmv41.7K$1.37$69.0K
ny lottery41.3K$0.41$598.0K
ny lotto38.1K$0.43$335.7K
nylottery13.9K$0.41$78.9K
new york lottery6.2K$2.14$94.3K
SERP Rankings
KeywordRanking URL
jobs near me#8📄dol.ny.gov/find-job-0542,830$0.75
hiring#6📄dol.ny.gov/find-job-043,460$1.06
uib#1📄dol.ny.gov/unemployment/unemployment-insurance-assistance29,930$0.75
uib#2📄www.health.ny.gov/health_care/medicaid/reference/mrg/january2012/pages122-123.pdf29,930$0.75
job search sites#6📄dol.ny.gov/find-job-017,050$0.92

Growth Readout

Global rank top 1.2K — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

How does ny.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

lotto.com

lotto.com

🔗 3 keyword overlap

access the biggest lotteries and jackpots right from your phone. on lotto.com we show results of powerball, mega millions and all your favorite lotto games.

2.7M/mo+4%Aug 1994

Shares 3 keywords including "ny lottery"

ny.gov vs lotto.com →Visit Website ↗

kiplinger.com

kiplinger.com

🔗 2 keyword overlap

Get the Capital One Venture Rewards credit card for a bonus offer worth $750 and huge travel perks.

2.6M/mo-29%Apr 1995

Shares 2 keywords including "ny state refund"

ny.gov vs kiplinger.com →Visit Website ↗
View full competitive analysis of ny.gov →

Report based on data from May 2026

See a sample report