ku.edu
Medium Opportunity · 60/100
Domain Age
1.8M+0%Monthly Visits
Search 42%United States 82%Primary Channel
5Competitors

Product Identity

About

Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

1,754,397

0.1% vs last month

Bounce Rate

38.3%

Pages / Visit

12.1

Avg. Session

7m 1s

#18,286Global Rank
#4,500Country Rank (840)
#125Category Rank · Universities_and_Colleges
Traffic Trend
0.1%

Growth Profile · Insight

Traffic is stable with high browsing depth (12.1 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources
Organic Search
41.4%
Direct
40.8%
Social
4.8%
Referral
8.3%
Paid
0.0%
Email
3.3%
Gen AI
1.3%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
81.6%
Top 3 countries account for 83.0% of traffic — high geographic concentration
Top Keywords
Keyword
map of europe240.7K$0.83$10.9K
ku103.5K$1.45$19.2K
earthquakes today41.5K$1.87$8.9K
ku enroll and pay9.6K$4.88$14.8K
the university of kansas5.0K$1.51$8.9K

Acquisition Engine · Insight

Brand-driven growth (41% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does ku.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

usgs.gov favicon
usgs.gov

usgs.gov

🔗 2 keyword overlap

Not specifically. Our charge is to understand characteristics of the Earth, especially the Earth's surface, that affect our Nation's land, water, and biological resources. That includes quite a bit of environmental monitoring. Other agencies, especially NOAA and NASA, are specifically funded to monitor global temperature and atmospheric phenomena such as ozone concentrations. The work through programs of our Land Resources mission (Land Change Science, National Land Imaging and Climate Adaptation Science Centers) focus on understanding the likely consequences of climate change, especially by studying how climate has changed in the past.

9.8M/mo-8%Oct 1997

Shares 2 keywords including "earthquake"

geology.com favicon
geology.com

geology.com

🔗 2 keyword overlap

geology.com is one of the world's leading portals to geology and earth science news and information for rocks, minerals, gemstones, energy, volcanoes, earthquakes, careers, geologic hazards, and more.

1.4M/mo-6%Jan 1996

Shares 2 keywords including "europe map"

ontheworldmap.com favicon
ontheworldmap.com

ontheworldmap.com

🔗 2 keyword overlap

free printable maps of all countries, cities and regions of the world

767.6K/mo+4%Jan 2012

Shares 2 keywords including "europe map"

pbslearningmedia.org favicon
pbslearningmedia.org

pbslearningmedia.org

🔗 2 keyword overlap

Inspire your students with thousands of free teaching resources including videos, lesson plans, and games aligned to state and national standards.

729.6K/mo-1%May 2011

Shares 2 keywords including "europe map"

iris.edu favicon
iris.edu

iris.edu

🔗 2 keyword overlap

Seismological Facility for the Advancement of Geoscience (SAGE) is a distributed, multi-user national facility operated by EarthScope that provides state of-the-art seismic and related geophysical instrumentation and services to support research and education in the geosciences.

388.7K/mo-12%

Shares 2 keywords including "earthquake"

Competitive Landscape · Insight

Facing significant traffic gap vs usgs.gov (5.6x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report