usgs.gov

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Medium Opportunity · 60/100

29y1997-10-01Domain Age

9.8M-8%Monthly Visits

Direct 48%United States 67%Primary Channel

2Competitors

Product Identity

About

Not specifically. Our charge is to understand characteristics of the Earth, especially the Earth's surface, that affect our Nation's land, water, and biological resources. That includes quite a bit of environmental monitoring. Other agencies, especially NOAA and NASA, are specifically funded to monitor global temperature and atmospheric phenomena such as ozone concentrations. The work through programs of our Land Resources mission (Land Change Science, National Land Imaging and Climate Adaptation Science Centers) focus on understanding the likely consequences of climate change, especially by studying how climate has changed in the past.

Categoryscience_and_education/earth_sciences

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

9,765,499

↓8.4% vs last month

Bounce Rate

38.2%

Pages / Visit

6.2

Avg. Session

2m 24s

Domain Age

28.8 years

#4,642Global Rank

#1,350Country Rank (840)

#1Category Rank · Earth_Sciences

Traffic Trend

↓8.4%

Growth Profile · Insight

Monthly visits of 9.8M with 2m24s average session. A moderate bounce rate (38%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

36.7%

Direct

46.9%

Social

6.0%

Referral

7.2%

Paid

0.0%

1.8%

Gen AI

1.4%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

67.4%

🇻🇪VenezuelaVE

6.2%

🇨🇦CanadaCA

2.1%

🇩🇪GermanyDE

1.5%

🇮🇳IndiaIN

1.5%

Top 3 countries account for 75.7% of traffic — high geographic concentration

Top Keywords

Keyword
earthquake	393.2K	$1.27	$119.1K
usgs	100.2K	$3.85	$156.9K
earthquakes today	41.5K	$1.87	$125.7K
usgs earthquake map	40.8K	$2.08	$100.2K
usgs earthquake	18.4K	$1.94	$77.0K

SERP Rankings

Keyword			Ranking URL
lidar	#4	📄	www.usgs.gov/faqs/what-lidar-data-and-where-can-i-download-it	119,960	$1.58
peridot	#8	📄	apps.usgs.gov/minerals-information-archives/gemstones/sp14-95/peridot.html	45,260	$0.99
topo	#8	📄	www.usgs.gov/programs/national-geospatial-program/us-topo-maps-america	31,290	$1.09
satellite images	#2	🏠	earthexplorer.usgs.gov/	9,380	$0.55
landviewer	#9	🏠	earthexplorer.usgs.gov/	1,820	$0.43

Acquisition Engine · Insight

Brand-driven growth (48% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does usgs.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

iris.edu

🔗 3 keyword overlap

Seismological Facility for the Advancement of Geoscience (SAGE) is a distributed, multi-user national facility operated by EarthScope that provides state of-the-art seismic and related geophysical instrumentation and services to support research and education in the geosciences.

388.7K/mo-12%

Shares 3 keywords including "earthquake"

usgs.gov vs iris.edu →Visit Website ↗