moo.com
DR 80by AhrefsMedium Opportunity · 60/100
32y1994-09-19Domain Age
1.1M-4%Monthly Visits
Search 47%United States 62%Primary Channel
3Competitors

Product Identity

About

MOO brings your designs to life on print and helps brands shine. Get design inspiration, tips to grow your business and interviews with creatives on the blog.

Categorybusiness_and_consumer_services/publishing_and_printing

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

1,115,773

3.7% vs last month

Bounce Rate

44.2%

Pages / Visit

5.4

Avg. Session

3m 25s

Domain Age

31.8 years

#37,034Global Rank
#11,373Country Rank (840)
#15Category Rank · Publishing_and_Printing
Traffic Trend
3.7%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.4 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources
Organic Search
47.3%
Direct
31.0%
Social
6.6%
Referral
2.6%
Paid
5.6%
Email
6.9%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
61.5%
🇬🇧United KingdomGB
15.6%
🇨🇦CanadaCA
3.2%
🇩🇪GermanyDE
2.8%
🇦🇺AustraliaAU
1.7%
Top 3 countries account for 80.3% of traffic — high geographic concentration
Top Keywords
Keyword
business cards121.4K$2.74$13.4K
moo121.3K$2.23$77.0K
moo business cards16.1K$5.16$15.5K
moo printing6.1K$5.76$6.3K
moo cards2.1K$6.32$2.9K
SERP Rankings

Acquisition Engine · Insight

Search is the primary acquisition channel (47%), ranking for 5 keywords with traffic concentrated in United States (62%). Heavy reliance on one channel creates vulnerability.

How does moo.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

vistaprint.com favicon

vistaprint.com

vistaprint.com

🔗 3 keyword overlap

When starting a new venture, a small business website is nearly a prerequisite. Thankfully, technology now allows you to use a DIY website builder easily and effectively. Learn more:

5.9M/mo-4%May 1999

Shares 3 keywords including "custom stickers"

adobe.com favicon

adobe.com

adobe.com

🔗 2 keyword overlap

AI Assistant can help users accelerate document comprehension (across single or multiple documents) help transform productivity:

376.3M/mo+2%Nov 1986

Shares 2 keywords including "loyalty card"

staples.com favicon

staples.com

staples.com

🔗 2 keyword overlap

Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.

12.5M/mo+3%Mar 1995

Shares 2 keywords including "loyalty card"

Competitive Landscape · Insight

Facing significant traffic gap vs vistaprint.com (5.3x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report