staples.com

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DR 82by AhrefsMedium Opportunity · 60/100

31y1995-03-04Domain Age

12.5M+3%Monthly Visits

Search 57%United States 97%Primary Channel

5Competitors

Product Identity

About

Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.

Categorybusiness_and_consumer_services/business_and_consumer_services

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

12,465,877

↑3.2% vs last month

Bounce Rate

38.8%

Pages / Visit

5.2

Avg. Session

4m 2s

Domain Age

31.3 years

#3,506Global Rank

#700Country Rank (840)

#3Category Rank · Business_and_Consumer_Services

Traffic Trend

↑3.2%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.2 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

57.0%

Direct

23.7%

Social

2.5%

Referral

4.3%

Paid

8.4%

4.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

96.7%

🇨🇦CanadaCA

1.5%

Top 3 countries account for 98.3% of traffic — high geographic concentration

Top Keywords

Keyword
staples	1.1M	$0.43	$1063.0K
staples printing	164.9K	$1.26	$107.2K
staples near me	111.0K	$0.59	$36.4K
staples business cards	20.6K	$0.77	$20.8K
staples careers	17.7K	$0.74	$26.9K

SERP Rankings

Keyword			Ranking URL
all in one	#10	📄	www.staples.com/All-in-One-Desktop-Computers/cat_CL167288/7fjda	31,950	$0.77
paper clip	#6	📄	www.staples.com/paperclips/directory_paperclips	23,060	$0.63
stamp maker	#10	📄	www.staples.com/services/printing/custom-stamps/	13,270	$0.35
loyalty card	#8	📄	www.staples.com/services/printing/sales-marketing/custom-loyalty-cards/	5,450	$1.62
file folder	#7	📄	www.staples.com/Folders-Filing/cat_CG3539	4,690	$0.60

Acquisition Engine · Insight

Heavily search-dependent (57%) and geographically concentrated in United States (97%) — dual concentration risk from algorithm changes and regional market shifts.

How does staples.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

officedepot.com

🔗 5 keyword overlap

6.9M/mo+3%Apr 1995

Shares 5 keywords including "all in one"

staples.com vs officedepot.com →Visit Website ↗

walmart.com

🔗 3 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 3 keywords including "all in one"

staples.com vs walmart.com →Visit Website ↗

adobe.com

🔗 2 keyword overlap

AI Assistant can help users accelerate document comprehension (across single or multiple documents) help transform productivity:

376.3M/mo+2%Nov 1986

Shares 2 keywords including "loyalty card"

staples.com vs adobe.com →Visit Website ↗

costco.com

🔗 2 keyword overlap

shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door

105.9M/mo+9%Mar 1997

Shares 2 keywords including "all in one"

staples.com vs costco.com →Visit Website ↗

bestbuy.com

🔗 2 keyword overlap

shop best buy for electronics, computers, appliances, cell phones, video games & more new tech. store pickup & free 2-day shipping on thousands of items.

100.2M/mo+17%Mar 1994

Shares 2 keywords including "all in one"

staples.com vs bestbuy.com →Visit Website ↗

View full competitive analysis of staples.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor officedepot.com shares 5 keywords at 6.9M/mo — competition intensity is low.

Report based on data from May 2026

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