msn.com

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Medium Opportunity · 47/100

32y1994-11-09Domain Age

452.1M+1%Monthly Visits

Direct 51%United States 32%Primary Channel

2Competitors

Product Identity

About

your customizable and curated collection of the best in trusted news.

Categorynews_and_media

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

452,050,588

↑1.1% vs last month

Bounce Rate

43.3%

Pages / Visit

5.6

Avg. Session

6m 29s

Domain Age

31.8 years

#80Global Rank

#59Country Rank (840)

#4Category Rank · News_and_Media

Traffic Trend

↑1.1%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.6 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

18.6%

Direct

50.9%

Social

9.6%

Referral

7.7%

Paid

0.0%

12.2%

Gen AI

1.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

32.5%

🇩🇪GermanyDE

6.7%

🇯🇵JapanJP

6.1%

🇫🇷FranceFR

6.1%

🇨🇦CanadaCA

5.7%

Top 3 countries account for 45.3% of traffic

Top Keywords

Keyword
instagram	78.0M	$0.40	$840.5K
msn	3.5M	$2.40	$5411.5K
hava durumu	690.1K	$0.13	$604.0K
msn news	370.3K	$1.90	$582.3K
msn weather	102.9K	$0.89	$338.4K

SERP Rankings

Keyword			Ranking URL
weather	#10	📄	www.msn.com/en-us/weather	26,044,520	$0.51
online games	#2	📄	www.msn.com/en-us/play	1,715,470	$0.36
games online	#5	📄	www.msn.com/en-us/play	408,150	$0.25
elv	#8	📄	www.msn.com/en-us/money/stockdetails/elv-us-stock/fi-a1njmw	35,150	$4.15
playgama	#3	📄	www.msn.com/en-xl/play/publishers/playgama	34,920	$0.68

Acquisition Engine · Insight

Direct is the primary acquisition channel (51%), ranking for 5 keywords with traffic concentrated in United States (32%). Heavy reliance on one channel creates vulnerability.

How does msn.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

accuweather.com

🔗 2 keyword overlap

A sprawling heat dome will fuel repeated "ring of fire" thunderstorms capable of producing damaging wind gusts and derechos across parts of the north-central and northeastern U.S. into the Independence Day weekend.

328.4M/mo+10%Oct 1995

Shares 2 keywords including "weather"

msn.com vs accuweather.com →Visit Website ↗