accuweather.com vs msn.com
Market traction comparison · Updated Jul 2026
| accuweather.com | msn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 328.4M | 452.1M | msn.com |
| Bounce Rate | 49.8% | 43.3% | msn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 10m | 31y 9m | msn.com |
msn.com leads in 3 of 4 dimensions, while accuweather.com leads in 0.
Growth Momentum
| accuweather.com | msn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 328.4M | 452.1M | msn.com |
| MoM Change | +10% | +1% | accuweather.com |
| Avg. Session | 1m11s | 6m29s | msn.com |
| Pages / Visit | 2.3 | 5.6 | msn.com |
Growth Momentum · Insight
accuweather.com is growing faster (+10%) but visitors stay 5.4x shorter (1m11s vs 6m29s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| accuweather.com | msn.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 51% | |
| Bounce Rate | 49.8% | 43.3% | msn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
| Keyword | Volume | accuweather.com | msn.com |
|---|---|---|---|
| weather | 26.0M | #7 | #10 |
Acquisition Strategy · Insight
accuweather.com acquires users primarily through Direct (52%), while msn.com relies on Direct (51%). This reflects fundamentally different go-to-market strategies — accuweather.com's higher direct traffic suggests stronger brand recognition or product-led growth, while accuweather.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| accuweather.com | msn.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 10m | 31y 9m | msn.com |
| Registered | Oct 1995 | Nov 1994 | |
| Expires | Oct 2027 | Jun 2026 |
Business Maturity · Insight
msn.com has been in the market for over a decade, indicating established presence.
Market Position
| accuweather.com | msn.com | Leads | |
|---|---|---|---|
| Global Rank | #142 | #80 | msn.com |
| Category Rank | #2 | #4 | accuweather.com |
accuweather.com only
msn.com only
Market Position · Insight
Each has untapped markets the other serves: accuweather.com could expand into Germany, Japan, France, while msn.com could target United Kingdom, India, Poland.
Key Takeaways
- •accuweather.com is growing +10% while msn.com grows +1%. At current trajectory, accuweather.com could close the traffic gap within 4 months.
- •accuweather.com is growing faster (+10%) but visitors stay 5.4x shorter (1m11s vs 6m29s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •accuweather.com acquires users primarily through Direct (52%), while msn.com relies on Direct (51%). This reflects fundamentally different go-to-market strategies — accuweather.com's higher direct traffic suggests stronger brand recognition or product-led growth, while accuweather.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •msn.com has 1.4x more traffic (452.1M vs 328.4M), though both operate at comparable scale.
- •Both are growing, with accuweather.com accelerating faster at +10% vs +1%.
- •msn.com keeps visitors significantly longer (6m29s avg session vs accuweather.com's 1m11s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026