npr.org

DR 92by AhrefsMedium Opportunity · 60/100

About

Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.

Categoryarts_and_entertainment/music

Top 1,078

Global Rank

United States 89%

Top Market

-7%

Monthly Trend

67% Bounce

Engagement Signal

Monthly Visits

60,511,944

↓6.9% vs last month

Bounce Rate

67.0%

Pages / Visit

1.9

Avg. Session

1m 54s

Traffic

#1,078Global Rank

#252Country Rank (840)

#3Category Rank · Music

Traffic Trend

↓6.9%

Traffic Sources

Organic Search

31.3%

Direct

55.9%

Social

4.0%

Referral

6.4%

Paid

0.4%

2.0%

Strong brand recognition: 55.9% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

89.3%

🇨🇦CanadaCA

1.6%

Top 3 countries account for 92.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
hantavirus	14.2M	$0.31	$121.0K
news	10.2M	$0.74	$273.7K
french open	3.2M	$1.16	$132.0K
mothers day	1.5M	$1.85	$75.4K
npr	338.5K	$2.68	$602.1K

SERP Rankings

Keyword			Ranking URL
23andme	#3	📄	www.npr.org/2024/10/03/g-s1-25795/23andme-data-genetic-dna-privacy	234,460	$1.03
grokipedia	#7	📄	www.npr.org/2025/10/29/nx-s1-5588695/wikipedia-grokipedia-comparison	209,510	$2.98
atlas browser	#10	📄	www.npr.org/2025/11/07/nx-s1-5597010/openai-atlas-browser-chatgpt-data-privacy	60,410	$0.75
the news	#9	📄	www.npr.org/sections/news/	60,160	$0.67
unredacted epstein files	#4	📄	www.npr.org/2026/02/12/nx-s1-5712359/for-the-first-time-lawmakers-are-reviewing-unredacted-copies-of-the-epstein-files	29,970	—

Growth Readout

Direct traffic at 56% — strong brand recognition

Global rank top 1.1K — established player in the space

Traffic concentrated in United States (89%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does npr.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nbcnews.com

🔗 5 keyword overlap

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

100.9M/mo-12%Jun 1997

Shares 5 keywords including "iran"

npr.org vs nbcnews.com →Visit Website ↗

theguardian.com

🔗 4 keyword overlap

This privacy policy explains how we collect, use, share and transfer your personal data when you use the services provided on theguardian.com and our related mobile applications

275.6M/mo-8%Jul 1994

Shares 4 keywords including "iran"

npr.org vs theguardian.com →Visit Website ↗