nymag.com

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DR 90by AhrefsMedium Opportunity · 60/100

About

Press Room - New York Magazine

Categorynews_and_media

Top 6,996

Global Rank

United States 88%

Top Market

+10%

Monthly Trend

57% Bounce

Engagement Signal

Monthly Visits

10,908,039

↑9.6% vs last month

Bounce Rate

56.6%

Pages / Visit

1.9

Avg. Session

1m 52s

Domain Age

29.6 years

Traffic

#6,996Global Rank

#1,549Country Rank (840)

#82Category Rank · News_and_Media

Traffic Trend

↑9.6%

Traffic Sources

Organic Search

33.7%

Direct

46.9%

Social

5.6%

Referral

5.8%

Paid

3.0%

5.0%

Strong brand recognition: 46.9% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

87.6%

🇨🇦CanadaCA

2.9%

🇬🇧United KingdomGB

1.7%

Top 3 countries account for 92.2% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
mothers day 2026	2.2M	$1.93	$46.6K
mothers day	1.5M	$1.85	$49.6K
new york magazine	44.1K	$0.33	$47.5K
nymag	34.6K	$0.64	$58.3K
the strategist	28.9K	$0.38	$36.7K

SERP Rankings

Keyword			Ranking URL
feature article	#6	📄	nymag.com/tags/feature/	7,750	$5.79
tny	#5	🏠	nymag.com/	3,260	$0.20
the cut logo	#8	📄	nymag.com/press/2017/08/the-cut-unveils-redesign-and-new-site-organization.html	2,600	—
simple phone	#8	📄	nymag.com/strategist/article/minimalist-phone-guide-2025.html	1,240	$1.21

Growth Readout

Direct traffic at 47% — strong brand recognition

Global rank top 7.0K — established player in the space

Traffic concentrated in United States (88%) — high geographic dependency

How does nymag.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

theatlantic.com

🔗 2 keyword overlap

Explore career opportunities at The Atlantic. Join our team and help inform, challenge, and elevate.

27.3M/mo-8%Aug 1995

Shares 2 keywords including "epstein files"

nymag.com vs theatlantic.com →Visit Website ↗

View full competitive analysis of nymag.com →

Report based on data from May 2026

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