ou.edu

Visit Website

Medium Opportunity · 51/100

—Domain Age

2.2M+8%Monthly Visits

Direct 49%United States 91%Primary Channel

1Competitors

Product Identity

About

The University of Oklahoma

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

2,163,651

↑7.7% vs last month

Bounce Rate

31.8%

Pages / Visit

6.5

Avg. Session

6m 34s

#21,194Global Rank

#4,767Country Rank (840)

#137Category Rank · Universities_and_Colleges

Traffic Trend

↑7.7%

Growth Profile · Insight

Strong growth (+8%) with low bounce rate (32%) — traffic quality and product stickiness are improving in tandem.

Acquisition Engine

Traffic Sources

Organic Search

27.5%

Direct

48.5%

Social

5.3%

Referral

14.7%

Paid

0.0%

3.4%

Gen AI

0.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

90.9%

Top 3 countries account for 91.8% of traffic — high geographic concentration

Top Keywords

Keyword
vegamovies	2.8M	$0.45	$144.5K
ou	655.6K	$1.53	$77.3K
university of oklahoma	17.7K	$3.16	$7.5K
ou one	2.7K	$3.13	$5.4K
ou jobs	2.6K	$0.73	$4.3K

SERP Rankings

Keyword			Ranking URL
thetawise	#7	📄	learn.k20center.ou.edu/tech-tool/5051/pdf	19,760	$1.60
statistical treatment	#3	📄	www.nhn.ou.edu/~johnson/Education/Juniorlab/TEXT/StatisticalTeatmentofData-HughDYoung-All.pdf	1,980	$0.87
statistical treatment of data	#7	📄	www.nhn.ou.edu/~johnson/Education/Juniorlab/TEXT/StatisticalTeatmentofData-HughDYoung-All.pdf	1,650	$0.86

Acquisition Engine · Insight

Brand-driven growth (49% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does ou.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

ou.org

🔗 2 keyword overlap

The Orthodox Union supports the Orthodox Jewish community around the world through Jewish teen outreach, Kosher food certification, Orthodox Synagogues, social action, public policy and community development programs.

244.9K/mo+34%Sep 1995

Shares 2 keywords including "ou"

ou.edu vs ou.org →Visit Website ↗

Competitive Landscape · Insight

Competes with 1 products. Closest competitor ou.org shares 2 keywords at 244.9K/mo — competition intensity is low.

ou.edu

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale