ou.org
Medium Opportunity · 57/100
31y1995-09-18Domain Age
244.9K+34%Monthly Visits
Search 56%United States 67%Primary Channel
5Competitors

Product Identity

About

The Orthodox Union supports the Orthodox Jewish community around the world through Jewish teen outreach, Kosher food certification, Orthodox Synagogues, social action, public policy and community development programs.

Categorycommunity_and_society/faith_and_beliefs
Domain Information
RegistrarNetwork Solutions, LLC
Registered1995-09-18
Expires2027-09-17
Name Serversns1.p12.dynect.net, ns2.p12.dynect.net

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

244,941

34.0% vs last month

Bounce Rate

52.1%

Pages / Visit

2.1

Avg. Session

1m 26s

Domain Age

30.9 years

#197,473Global Rank
#60,395Country Rank (840)
#716Category Rank · Faith_and_Beliefs
Traffic Trend
34.0%

Growth Profile · Insight

Traffic is growing (+34%) but bounce rate is elevated (52%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources
Organic Search
55.7%
Direct
29.4%
Social
3.3%
Referral
4.0%
Paid
0.0%
Email
6.3%
Gen AI
1.2%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
66.9%
🇮🇱IsraelIL
12.3%
🇬🇧United KingdomGB
3.2%
🇨🇦CanadaCA
2.2%
🇻🇳VietnamVN
1.5%
Top 3 countries account for 82.4% of traffic — high geographic concentration
Top Keywords
Keyword
ou655.6K$1.53$1.8K
matzav30.5K$2.55$1.9K
myzmanim21.4K$2.52$980
zmanim7.5K$2.59$840
orthodox union1.9K$2.56$1.6K
SERP Rankings
KeywordRanking URL
shavuos 2026#9📄www.ou.org/holidays/category/shavuot/1,540$3.30

Acquisition Engine · Insight

Heavily search-dependent (56%) and geographically concentrated in United States (67%) — dual concentration risk from algorithm changes and regional market shifts.

How does ou.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

chabad.org favicon
chabad.org

chabad.org

🔗 3 keyword overlap

official homepage for worldwide chabad-lubavitch movement that promotes judaism and provides daily torah lectures and jewish insights. chabad-lubavitch is a philosophy, a movement, and an organization. chabad is considered to be the most dynamic force in jewish life today.

6.9M/mo+11%Jan 1994

Shares 3 keywords including "passover 2026"

ou.edu favicon
ou.edu

ou.edu

🔗 2 keyword overlap

The University of Oklahoma

2.2M/mo+8%

Shares 2 keywords including "ou"

myjewishlearning.com favicon
myjewishlearning.com

myjewishlearning.com

🔗 2 keyword overlap

Explore Jewish Life and Judaism at My Jewish Learning, your go-to source for Jewish holidays, rituals, celebrations, recipes, Torah, history, and more.

692.9K/mo-1%Sep 2001

Shares 2 keywords including "passover 2026"

reformjudaism.org favicon
reformjudaism.org

reformjudaism.org

🔗 2 keyword overlap

There are dozens of opportunities in the Reform Movement for college students to live, learn, work, volunteer, and experience Jewish community-building throughout the world.

325.0K/mo-5%Apr 2001

Shares 2 keywords including "passover 2026"

rabbisacks.org favicon
rabbisacks.org

rabbisacks.org

🔗 2 keyword overlap

מורשת הרב זקס מנציחה את תורתו העל־זמנית והאוניברסלית של הרב יונתן זקס כמלמד תורה, מנהיג של מנהיגים וקול מוסרי

96.2K/mo-4%Apr 2010

Shares 2 keywords including "passover 2026"

Competitive Landscape · Insight

Facing significant traffic gap vs chabad.org (28.2x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report