playstation.com

Visit Website

Medium Opportunity · 60/100

30y1997-01-13Domain Age

67.3M+1%Monthly Visits

Search 54%United States 23%Primary Channel

5Competitors

Product Identity

About

explore the new generation playstation 4 and ps5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a playstation console can do.

Categorygames/video_games_consoles_and_accessories

Product Identity · Insight

Operating for 30 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

67,322,297

↑0.5% vs last month

Bounce Rate

47.5%

Pages / Visit

3.9

Avg. Session

2m 38s

Domain Age

29.6 years

#607Global Rank

#655Country Rank (840)

#21Category Rank · Video_Games_Consoles_and_Accessories

Traffic Trend

↑0.5%

Growth Profile · Insight

Monthly visits of 67.3M with 2m38s average session. A moderate bounce rate (48%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

53.4%

Direct

31.2%

Social

7.1%

Referral

6.1%

Paid

0.0%

1.7%

Gen AI

0.6%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

23.1%

🇧🇷BrazilBR

7.2%

🇬🇧United KingdomGB

5.0%

🇩🇪GermanyDE

4.8%

🇯🇵JapanJP

4.5%

Top 3 countries account for 35.3% of traffic

Top Keywords

Keyword
ps5	2.4M	$0.27	$1251.0K
playstation	1.7M	$0.31	$2670.8K
playstation store	795.8K	$0.19	$1942.5K
ps store	584.8K	$0.19	$924.9K
psn	579.6K	$0.27	$896.0K

SERP Rankings

Keyword			Ranking URL
visage	#10	📄	store.playstation.com/en-us/concept/10001581	65,670	$1.00
abzu	#8	📄	www.playstation.com/en-us/games/abzu/	16,810	$1.41
brokenlore: unfollow	#7	📄	store.playstation.com/en-us/concept/10008188	13,150	—
abzû	#6	📄	www.playstation.com/en-us/games/abzu/	8,760	—
superscout	#6	📄	store.playstation.com/en-us/product/UB0732-PPSA23622_00-0071213423552553	1,110	$0.37

Acquisition Engine · Insight

Search-driven (54%) with geographically spread traffic — SEO strategy covers multiple markets, reducing regional risk.

How does playstation.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xbox.com

🔗 2 keyword overlap

Experience the new generation of games and entertainment with XBOX. Explore consoles, new and old XBOX games and accessories to start or add to your collection.

66.5M/mo-1%Dec 1996

Shares 2 keywords including "gta 6"

playstation.com vs xbox.com →Visit Website ↗

pcgamer.com

🔗 2 keyword overlap

Thrilling on game day, like treacle everywhere else.

14.8M/mo+20%Feb 1995

Shares 2 keywords including "gta 6"

playstation.com vs pcgamer.com →Visit Website ↗

autoevolution.com

🔗 2 keyword overlap

autoevolution is your auto encyclopedia, featuring the latest news, reviews & drivetests, videos, spyshots, car & motorcycle specifications, and much more

8.5M/mo-18%Aug 2002

Shares 2 keywords including "gta 6"

playstation.com vs autoevolution.com →Visit Website ↗

ixbt.games

🔗 2 keyword overlap

Все игровые теги типа "Теги".

6.3M/mo+39%Oct 2018

Shares 2 keywords including "gta 6"

playstation.com vs ixbt.games →Visit Website ↗

engadget.com

🔗 2 keyword overlap

Get the latest payment info from our tech-obsessed editors with breaking news, in-depth reviews, hands-on videos, and our insights on future products.

5.9M/mo+4%Jan 2004

Shares 2 keywords including "gta 6"

playstation.com vs engadget.com →Visit Website ↗

View full competitive analysis of playstation.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor xbox.com shares 2 keywords at 66.5M/mo — competition intensity is low.

playstation.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale