puregym.com

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Medium Opportunity · 60/100

21y2005-06-16Domain Age

4.3M+4%Monthly Visits

Search 63%United Kingdom 59%Primary Channel

3Competitors

Product Identity

About

Do you need help hitting your fitness goals? Click through to see why a personal trainer might be the answer, with pricing information, benefits & more.

Categoryhealth/nutrition_diets_and_fitness

Product Identity · Insight

Operating for 21 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

4,277,596

↑3.9% vs last month

Bounce Rate

46.4%

Pages / Visit

3.7

Avg. Session

2m 23s

Domain Age

21.2 years

#12,852Global Rank

#537Country Rank (826)

#1Category Rank · Nutrition_Diets_and_Fitness

Traffic Trend

↑3.9%

Growth Profile · Insight

Monthly visits of 4.3M with 2m23s average session. A moderate bounce rate (46%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

62.0%

Direct

21.5%

Social

5.8%

Referral

6.8%

Paid

0.0%

2.8%

Gen AI

1.1%

Geographic Distribution

DomainShare

🇬🇧United KingdomGB

59.4%

🇺🇸United StatesUS

20.0%

Top 3 countries account for 80.2% of traffic — high geographic concentration

Top Keywords

Keyword
pallof press	236.7K	$0.63	$10.5K
puregym	166.7K	$0.30	$277.4K
pure gym	45.4K	$0.37	$76.7K
puregym login	18.2K	$1.52	$48.1K
pure gym day pass	2.9K	$0.51	$13.0K

SERP Rankings

Keyword			Ranking URL
face pulls	#6	📄	www.puregym.com/exercises/arms-and-shoulders/rear-delt-exercises/face-pulls/	119,880	$0.46
incline dumbbell press	#5	📄	www.puregym.com/exercises/chest/bench-press/incline-dumbbell-press/	58,600	$0.50
dumbbell shoulder press	#9	📄	www.puregym.com/exercises/arms-and-shoulders/shoulder-press/	51,380	$0.36
overhead tricep extension	#7	📄	www.puregym.com/exercises/arms-and-shoulders/tricep-extension/	20,480	$0.31
calisthenics workout plan	#7	📄	www.puregym.com/blog/calisthenics-workout-guide/	6,240	$1.84

Acquisition Engine · Insight

Search is the primary acquisition channel (63%), ranking for 5 keywords with traffic concentrated in United Kingdom (59%). Heavy reliance on one channel creates vulnerability.

How does puregym.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

crunch.com

🔗 2 keyword overlap

3.9M/mo+0%Feb 1999

Shares 2 keywords including "gym near me"

puregym.com vs crunch.com →Visit Website ↗

athleanx.com

🔗 2 keyword overlap

Review the terms and conditions for using ATHLEAN-X.com, including program access, user rights, and legal disclaimers.

1.7M/mo-2%Mar 2009

Shares 2 keywords including "pallof press"

puregym.com vs athleanx.com →Visit Website ↗

nuffieldhealth.com

🔗 2 keyword overlap

As the UK's largest healthcare charity, Nuffield Health exists to build a healthier nation through our hospitals, fitness & wellbeing clubs, healthcare clinics and workplace wellbeing services.

1.4M/mo+16%May 2007

Shares 2 keywords including "gym near me"

puregym.com vs nuffieldhealth.com →Visit Website ↗

View full competitive analysis of puregym.com →

Competitive Landscape · Insight

Competes with 3 products. Closest competitor crunch.com shares 2 keywords at 3.9M/mo — competition intensity is low.

puregym.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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