crunch.com

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Medium Opportunity · 60/100

28y1999-02-11Domain Age

3.9M+0%Monthly Visits

Search 50%United States 92%Primary Channel

5Competitors

Product Identity

About

Categoryhealth/nutrition_diets_and_fitness

Product Identity · Insight

Operating for 28 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,853,548

↑0.0% vs last month

Bounce Rate

44.1%

Pages / Visit

2.7

Avg. Session

2m 29s

Domain Age

27.5 years

#16,436Global Rank

#3,343Country Rank (840)

#10Category Rank · Nutrition_Diets_and_Fitness

Traffic Trend

↑0.0%

Growth Profile · Insight

Monthly visits of 3.9M with 2m29s average session. A moderate bounce rate (44%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

49.5%

Direct

31.0%

Social

12.2%

Referral

4.2%

Paid

0.0%

2.8%

Gen AI

0.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

91.8%

🇨🇦CanadaCA

1.1%

Top 3 countries account for 93.2% of traffic — high geographic concentration

Top Keywords

Keyword
gym near me	268.1K	$1.48	$7.6K
crunch fitness	217.6K	$1.26	$604.0K
24 hour fitness	152.7K	$0.65	$16.8K
crunch	109.6K	$1.19	$78.3K
crunch membership	5.3K	$2.32	$20.8K

SERP Rankings

Keyword			Ranking URL
crunch membership	#1	🏠	www.crunch.com/	3,330	$2.00
crunch login	#3	🏠	www.crunch.com/	1,520	$0.99
crunch login	#8	📄	www.crunch.com/faq	1,520	$0.99
crunch login	#1	🏠	members.crunch.com/	1,520	$0.99
crunch memberships	#4	📄	www.crunch.com/thehub/how-much-is-a-gym-membership-what-to-expect-from-every-price-point/	1,350	$2.21

Acquisition Engine · Insight

Search is the primary acquisition channel (50%), ranking for 5 keywords with traffic concentrated in United States (92%). Heavy reliance on one channel creates vulnerability.

How does crunch.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

crunchplus.com

🔗 4 keyword overlap

Crunch+ offers live fitness classes, on-demand streaming classes, and workout plans to keep you motivated and having fun. Get fit on the fly!

27.4K/mo+2%Apr 2014

Shares 4 keywords including "crunch fitness"

crunch.com vs crunchplus.com →Visit Website ↗

planetfitness.com

🔗 2 keyword overlap

tons of cardio and strength equipment. free fitness training. spacious, clean, and judgement-free gym. starting at $10 a month. join now!

11.7M/mo-19%Mar 1996

Shares 2 keywords including "planet fitness"

crunch.com vs planetfitness.com →Visit Website ↗

classpass.com

🔗 2 keyword overlap

try the best fitness classes, gyms, wellness and beauty venues with one app. in-studio, outdoor and digital options available in over 2,500 cities worldwide.

5.7M/mo+7%Sep 2003

Shares 2 keywords including "planet fitness"

crunch.com vs classpass.com →Visit Website ↗

puregym.com

🔗 2 keyword overlap

Do you need help hitting your fitness goals? Click through to see why a personal trainer might be the answer, with pricing information, benefits & more.

4.3M/mo+4%Jun 2005

Shares 2 keywords including "gym near me"

crunch.com vs puregym.com →Visit Website ↗

nuffieldhealth.com

🔗 2 keyword overlap

As the UK's largest healthcare charity, Nuffield Health exists to build a healthier nation through our hospitals, fitness & wellbeing clubs, healthcare clinics and workplace wellbeing services.

1.4M/mo+16%May 2007

Shares 2 keywords including "gym near me"

crunch.com vs nuffieldhealth.com →Visit Website ↗

View full competitive analysis of crunch.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor crunchplus.com shares 4 keywords at 27.4K/mo — competition intensity is low.

crunch.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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