rand.org

DR 88by AhrefsMedium Opportunity · 60/100

About

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that matter most such as health, education, national security, international affairs, the environment, and more. With a research staff consisting of some of the world's preeminent minds, RAND has been expanding the boundaries of human knowledge for more than 75 years.

Categoryscience_and_education/social_sciences

Top 61,039

Global Rank

United States 54%

Top Market

-5%

Monthly Trend

60% Bounce

Engagement Signal

Monthly Visits

969,296

↓5.4% vs last month

Bounce Rate

59.7%

Pages / Visit

2.3

Avg. Session

1m 6s

Domain Age

39.2 years

Traffic

#61,039Global Rank

#22,881Country Rank (840)

#28Category Rank · Social_Sciences

Traffic Trend

↓5.4%

Traffic Sources

Organic Search

45.9%

Direct

36.7%

Social

2.7%

Referral

12.1%

Paid

1.1%

1.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

53.6%

🇬🇧United KingdomGB

4.1%

🇨🇳ChinaCN

3.6%

🇦🇺AustraliaAU

2.1%

🇮🇳IndiaIN

1.8%

Top 3 countries account for 61.3% of traffic

SEO & Keywords

Top Keywords

Keyword
iran war	1.9M	$1.17	$49.3K
russia	717.8K	$0.75	$5.6K
north korea	243.9K	$1.91	$3.5K
rand	42.1K	$0.99	$15.1K
rand corporation	17.5K	$1.38	$12.8K

SERP Rankings

Keyword			Ranking URL
forensically	#2	📄	www.rand.org/research/projects/truth-decay/fighting-disinformation/search/items/forensically-image-verification-tool.html	3,440	$2.81

Business & Domain

Domain Information

RegistrarCSC Corporate Domains, Inc.

Registered1987-04-01

Expires2027-04-02

Name Serversdns2.rand.org, dns3.rand.org

Growth Readout

5 tracked competitors in this category — competitive landscape is well-defined

How does rand.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.