smartling.com

DR 75by AhrefsMedium Opportunity · 43/100

About

British Airways improved CX with Smartling—launching sites faster, translating 331K words, and expanding into new languages.

Categoryreference_materials/dictionaries_and_encyclopedias

Top 74,391

Global Rank

Brazil 12%

Top Market

-5%

Monthly Trend

28% Bounce

Engagement Signal

Monthly Visits

512,248

↓5.4% vs last month

Bounce Rate

27.7%

Pages / Visit

7.0

Avg. Session

8m 46s

Domain Age

16.8 years

Traffic

#74,391Global Rank

#102,808Country Rank (840)

#140Category Rank · Dictionaries_and_Encyclopedias

Traffic Trend

↓5.4%

Traffic Sources

Organic Search

11.9%

Direct

69.0%

Social

4.1%

Referral

2.9%

Paid

1.4%

10.7%

Strong brand recognition: 69.0% from direct traffic

Geographic Distribution

DomainShare

🇧🇷BrazilBR

11.9%

🇳🇱NetherlandsNL

11.4%

🇺🇸United StatesUS

9.1%

🇸🇰SlovakiaSK

5.3%

🇫🇷FranceFR

4.3%

Top 3 countries account for 32.4% of traffic

SEO & Keywords

Top Keywords

Keyword
google translate	41.6M	$0.45	$7.2K
deepl	6.7M	$0.67	$10.8K
deepl translate	385.4K	$1.13	$860
smartling	7.1K	$12.08	$4.3K
smartling help center	800	$0.00	$1.5K

SERP Rankings

Keyword			Ranking URL
computer assisted translation	#7	📄	www.smartling.com/blog/what-is-a-cat-tool	22,580	$1.50
translate api	#9	📄	www.smartling.com/blog/translation-api	1,660	$1.10

Growth Readout

Direct traffic at 69% — strong brand recognition

Bounce rate only 28%, avg session 526s — exceptionally high engagement

4 tracked competitors in this category — competitive landscape is well-defined

How does smartling.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

deepl.com

🔗 2 keyword overlap

Explore our AI suite and get more done: Translate speech, text, and media, or integrate the DeepL API.

115.6M/mo-2%Apr 2010

Shares 2 keywords including "deepl"

smartling.com vs deepl.com →Visit Website ↗

lokalise.com

🔗 2 keyword overlap

From AI quality proof to a new workspace for content teams, smarter AI orchestration, and a rebuilt Storyblok integration — explore what's new in Shipped by Lokalise Spring 2026.

429.9K/mo+20%Sep 2016

Shares 2 keywords including "deepl"

smartling.com vs lokalise.com →Visit Website ↗