stamps.com
DR 77by AhrefsMedium Opportunity · 47/100
32y1994-10-04Domain Age
3.6M-2%Monthly Visits
Direct 57%United States 97%Primary Channel
2Competitors

Product Identity

About

Shipping integration, Stamps.com API allows ecommerce sites to integrate USPS online shipping rates

Categorybusiness_and_consumer_services/business_services

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,554,978

1.7% vs last month

Bounce Rate

45.9%

Pages / Visit

3.5

Avg. Session

2m 25s

Domain Age

31.7 years

#17,048Global Rank
#3,399Country Rank (840)
#43Category Rank · Business_Services
Traffic Trend
1.7%

Growth Profile · Insight

Monthly visits of 3.6M with 2m25s average session. A moderate bounce rate (46%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
17.0%
Direct
56.7%
Social
1.4%
Referral
3.9%
Paid
5.4%
Email
15.6%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.4%
Top 3 countries account for 97.7% of traffic — high geographic concentration
Top Keywords
Keyword
usps2.4M$0.34$3.9K
usps tracking2.3M$0.30$3.5K
stamps47.5K$1.36$15.7K
usps shipping25.5K$2.02$4.4K
stamps.com6.2K$0.00$12.6K
SERP Rankings
KeywordRanking URL
postage#2🏠www.stamps.com/8,200$3.09

Acquisition Engine · Insight

Direct is the primary acquisition channel (57%), ranking for 5 keywords with traffic concentrated in United States (97%). Heavy reliance on one channel creates vulnerability.

How does stamps.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

usps.com favicon

usps.com

usps.com

🔗 3 keyword overlap

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

331.4M/mo-4%Jul 1997

Shares 3 keywords including "usps tracking"

synctrack.io favicon

synctrack.io

synctrack.io

🔗 2 keyword overlap

Resolve payment issues with expert tips! Learn to handle PayPal disputes, avoid account locks, detect scams, and optimize transactions securely with Synctrack

226.0K/mo-14%Dec 2021

Shares 2 keywords including "usps tracking"

Competitive Landscape · Insight

Facing significant traffic gap vs usps.com (93.2x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report