usps.com
DR 91by AhrefsMedium Opportunity · 48/100
29y1997-07-09Domain Age
331.4M-4%Monthly Visits
Direct 53%United States 96%Primary Channel
2Competitors

Product Identity

About

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

Categorybusiness_and_consumer_services/shipping_and_logistics

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

331,441,960

3.6% vs last month

Bounce Rate

34.4%

Pages / Visit

4.0

Avg. Session

2m 54s

Domain Age

28.9 years

#107Global Rank
#28Country Rank (840)
#1Category Rank · Shipping_and_Logistics
Traffic Trend
3.6%

Growth Profile · Insight

Traffic is stable with high browsing depth (4.0 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources
Organic Search
20.2%
Direct
53.1%
Social
2.7%
Referral
9.1%
Paid
1.0%
Email
13.9%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
96.1%
Top 3 countries account for 97.1% of traffic — high geographic concentration
Top Keywords
Keyword
usps2.4M$0.34$4739.3K
usps tracking2.3M$0.30$7904.1K
usps tracking number195.3K$0.27$634.3K
informed delivery87.2K$0.27$495.8K
usps informed delivery81.8K$0.28$272.8K
SERP Rankings
KeywordRanking URL
mail#8🏠www.usps.com/2,916,090$0.90
hiring#3📄about.usps.com/careers/43,460$1.06
us zip code#6📄tools.usps.com/zip-code-lookup.htm36,590$0.48
us zip code#8📄postalpro.usps.com/ZIP_Locale_Detail36,590$0.48
shipping#9🏠www.usps.com/32,530$1.56

Acquisition Engine · Insight

Direct is the primary acquisition channel (53%), ranking for 5 keywords with traffic concentrated in United States (96%). Heavy reliance on one channel creates vulnerability.

How does usps.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

stamps.com favicon

stamps.com

stamps.com

🔗 3 keyword overlap

Shipping integration, Stamps.com API allows ecommerce sites to integrate USPS online shipping rates

3.6M/mo-2%Oct 1994

Shares 3 keywords including "usps tracking"

synctrack.io favicon

synctrack.io

synctrack.io

🔗 2 keyword overlap

Resolve payment issues with expert tips! Learn to handle PayPal disputes, avoid account locks, detect scams, and optimize transactions securely with Synctrack

226.0K/mo-14%Dec 2021

Shares 2 keywords including "usps tracking"

Competitive Landscape · Insight

Competes with 2 products. Closest competitor stamps.com shares 3 keywords at 3.6M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report