thefader.com

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DR 80by AhrefsMedium Opportunity · 59/100

About

The FADER is the definitive voice of music and the lifestyle that surrounds it.

Categoryarts_and_entertainment/music

Top 116,338

Global Rank

United States 44%

Top Market

+23%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

520,737

↑22.8% vs last month

Bounce Rate

50.7%

Pages / Visit

1.7

Avg. Session

38s

Domain Age

28.2 years

Traffic

#116,338Global Rank

#52,512Country Rank (840)

#577Category Rank · Music

Traffic Trend

↑22.8%

Traffic Sources

Organic Search

66.3%

Direct

19.3%

Social

5.9%

Referral

8.1%

Paid

0.0%

0.4%

SEO-dependent: 66.3% from organic search

Geographic Distribution

DomainShare

🇺🇸United StatesUS

43.5%

🇬🇧United KingdomGB

6.6%

🇨🇦CanadaCA

4.4%

🇳🇬NigeriaNG

2.2%

🇧🇷BrazilBR

1.7%

Top 3 countries account for 54.6% of traffic

SEO & Keywords

Top Keywords

Keyword
drake	1.8M	$0.80	$5.9K
kanye west	734.3K	$0.85	$2.7K
drake new album	76.6K	$0.74	$5.0K
fader	7.0K	$0.60	$4.4K
the fader	4.9K	$0.39	$5.9K

SERP Rankings

Keyword			Ranking URL
coworker music	#5	📄	www.thefader.com/2025/03/13/what-is-coworker-music-kendrick-lamar-playboi-carti-tate-mcrae	7,680	—
whatmore	#10	📄	www.thefader.com/2025/11/03/whatmore-members-on-tour-photos-interview	4,320	$5.03

Growth Readout

3 tracked competitors in this category — competitive landscape is well-defined

How does thefader.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

rollingstone.com

🔗 2 keyword overlap

Music, Film, TV and Political News Coverage

12.3M/mo+0%Sep 1994

Shares 2 keywords including "drake"

thefader.com vs rollingstone.com →Visit Website ↗

hotnewhiphop.com

🔗 2 keyword overlap

the latest hip hop news, songs, rap albums & music, gossip & entertainment news, sneaker releases, sports news, tv & movies, interviews, culture & more @hotnewhiphop.

3.6M/mo+13%Sep 2006

Shares 2 keywords including "drake"

thefader.com vs hotnewhiphop.com →Visit Website ↗

clashmusic.com

🔗 2 keyword overlap

Tame Impala will release new album ‘Deadbeat’ later this year. The project - centred on Kevin Parker - made its debut with 2010 album ‘Innerspeaker’,

350.1K/mo+0%Aug 2007

Shares 2 keywords including "kanye west"

thefader.com vs clashmusic.com →Visit Website ↗

View full competitive analysis of thefader.com →

Report based on data from May 2026

See a sample report