vanguard.com

vanguard.com

vanguard.com
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DR 84by AhrefsMedium Opportunity · 51/100

About

Vanguard Personal Advisor Services® combines the benefits of wealth management with premier financial advice.

Categoryfinance/investing
Top 964
Global Rank
United States 92%
Top Market
-7%
Monthly Trend
22% Bounce
Engagement Signal

Monthly Visits

27,909,743

↓7.4% vs last month

Bounce Rate

22.4%

Pages / Visit

10.2

Avg. Session

6m 42s

Domain Age

30.8 years

Traffic

#964Global Rank
#228Country Rank (840)
#3Category Rank · Investing
Traffic Trend
↓7.4%
Traffic Sources
Organic Search
28.2%
Direct
59.0%
Social
2.3%
Referral
2.4%
Paid
5.5%
Email
2.6%

Strong brand recognition: 59.0% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
91.6%
Top 3 countries account for 92.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
vanguard1.8M$1.99$1942.9K
voo1.6M$2.07$76.7K
vanguard login657.7K$3.33$885.5K
vangaurd59.0K$2.12$55.0K
vanguard.com login8.3K$0.00$43.1K
SERP Rankings
KeywordRanking URL
vxus#8📄advisors.vanguard.com/investments/products/vxus/vanguard-total-international-stock-etf353,560$8.14
vxus#1📄investor.vanguard.com/investment-products/etfs/profile/vxus353,560$8.14
vwo#1📄investor.vanguard.com/investment-products/etfs/profile/vwo89,570$5.22
vwo#4📄advisors.vanguard.com/investments/products/vwo/vanguard-ftse-emerging-markets-etf89,570$5.22
vigi#1📄investor.vanguard.com/investment-products/etfs/profile/vigi6,800$2.78

Growth Readout

Direct traffic at 59% — strong brand recognition

Bounce rate only 22%, avg session 402s — exceptionally high engagement

Global rank top 964 — established player in the space

Traffic concentrated in United States (92%) — high geographic dependency

How does vanguard.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

morningstar.com

morningstar.com

🔗 2 keyword overlap

Find answers to frequently asked questions about registration, accommodations, and more. Here's what you need to know before attending the summit.

11.7M/mo+10%Apr 1989

Shares 2 keywords including "vanguard"

vanguard.com vs morningstar.com →Visit Website ↗

tipranks.com

tipranks.com

🔗 2 keyword overlap

TipRanks stock market research and analysis, lets you see the track record and measured performance of any analyst or blogger, so you know who to trust!

8.1M/mo+14%Sep 2011

Shares 2 keywords including "vanguard"

vanguard.com vs tipranks.com →Visit Website ↗
View full competitive analysis of vanguard.com →

Report based on data from May 2026

See a sample report