morningstar.com
DR 88by AhrefsMedium Opportunity · 60/100

About

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Categoryfinance/investing
Top 4,640
Global Rank
United States 65%
Top Market
+10%
Monthly Trend
42% Bounce
Engagement Signal

Monthly Visits

11,742,640

9.9% vs last month

Bounce Rate

41.9%

Pages / Visit

4.0

Avg. Session

4m 5s

Domain Age

37.2 years

Traffic

#4,640Global Rank
#1,594Country Rank (840)
#14Category Rank · Investing
Traffic Trend
9.9%
Traffic Sources
Organic Search
34.4%
Direct
49.2%
Social
3.1%
Referral
8.9%
Paid
1.0%
Email
3.4%

Strong brand recognition: 49.2% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
65.1%
🇨🇦CanadaCA
5.5%
🇮🇹ItalyIT
4.0%
🇪🇸SpainES
3.7%
🇦🇺AustraliaAU
2.9%
Top 3 countries account for 74.6% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
meta stock1.8M$2.65$84.0K
qqq1.5M$2.31$22.6K
cerebras stock438.8K$2.59$34.6K
morningstar182.0K$2.40$172.0K
morning star55.1K$2.71$28.4K

Growth Readout

Direct traffic at 49% — strong brand recognition

Global rank top 4.6K — established player in the space

Traffic concentrated in United States (65%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does morningstar.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nai500.com

nai500.com

🔗 3 keyword overlap

NAI500 covers North American markets in English, Simplified Chinese and Traditional Chinese—mining, tech, small caps, CEO interviews, IPOs and GCFF updates.

66.1K/mo-5%Nov 2008

Shares 3 keywords including "gold price"

businessinsider.com

businessinsider.com

🔗 2 keyword overlap

The best grocery credit cards in 2025 earn up to 6% cash back or up to 5 points per dollar — and many also earn bonuses on dining and other categories.

52.8M/mo-14%Mar 1998

Shares 2 keywords including "gold price"

vanguard.com

vanguard.com

🔗 2 keyword overlap

Vanguard Personal Advisor Services® combines the benefits of wealth management with premier financial advice.

27.9M/mo-7%Sep 1995

Shares 2 keywords including "vanguard"

seekingalpha.com

seekingalpha.com

🔗 2 keyword overlap

Breaking news and real-time stock market updates from Seeking Alpha. Check out the latest investing news and financial headlines.

18.9M/mo+10%Sep 2004

Shares 2 keywords including "gold price"

marketbeat.com

marketbeat.com

🔗 2 keyword overlap

You don’t have to know as much as the manager of a world-famous hedge fund, but it helps beginning and intermediate investors to at least know some key definitions and ideas.

13.2M/mo-11%Aug 1997

Shares 2 keywords including "meta stock"

Report based on data from May 2026

See a sample report