variety.com
DR 91by AhrefsMedium Opportunity · 60/100

About variety.com

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Categorynews_and_media
27.2MMonthly Visits
+0%Monthly Trend
Sep 1996Domain Age

Competitive Landscape Overview

15Competitors
66.1MAvg. Traffic
3Avg. Keyword Overlap
27yAvg. Domain Age

Top Competitors

deadline.com

deadline.com

🔗 7 keyword overlap

Hollywood Entertainment Breaking News

19.1M/mo-3%Sep 1995

Shares 7 keywords including "project hail mary"

imdb.com

imdb.com

🔗 4 keyword overlap

IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Find ratings and reviews for the newest movie and TV shows. Get personalized recommendations, and learn where to watch across hundreds of streaming providers.

588.8M/mo+13%Jan 1996

Shares 4 keywords including "project hail mary"

rottentomatoes.com

rottentomatoes.com

🔗 4 keyword overlap

Discover reviews, ratings, and trailers for Fight Night: The Million Dollar Heist: Limited Series on Rotten Tomatoes. Stay updated with critic and audience scores today!

81.6M/mo+10%May 1999

Shares 4 keywords including "project hail mary"

cosmopolitan.com

cosmopolitan.com

🔗 3 keyword overlap

Your source for the latest dating tips, celebrity news, relationship help, beauty tutorials, fashion trends, and more.

23.2M/mo+6%Jul 1997

Shares 3 keywords including "the boys"

rollingstone.com

rollingstone.com

🔗 3 keyword overlap

Music, Film, TV and Political News Coverage

12.3M/mo+0%Sep 1994

Shares 3 keywords including "off campus"

primetimer.com

primetimer.com

🔗 3 keyword overlap

Tracking the Peak TV era in real-time.

3.0M/mo+4%Oct 2013

Shares 3 keywords including "the boys"

goodreads.com

goodreads.com

🔗 2 keyword overlap

View the winners across all 15 categories now!

85.2M/mo+2%Dec 2002

Shares 2 keywords including "project hail mary"

forbes.com

forbes.com

🔗 2 keyword overlap

We're big thinkers and doers. Journalists and storytellers. Brand-marketers and event planners. Data scientists, designers and engineers. Together, we reimagine what a modern media company should be. And together, we consistently pioneer new ways of engagement. Join #TeamForbes and be part of the defining voice of entrepreneurial capitalism, and help us celebrate those who have made it, and those who aspire to make it.

72.3M/mo-14%Jun 1993

Shares 2 keywords including "the boys"

buzzfeed.com

buzzfeed.com

🔗 2 keyword overlap

BuzzFeed has breaking news, vital journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks, and all the trending buzz you’ll want to share with your friends. Copyright BuzzFeed, Inc. All rights reserved.

47.2M/mo-7%Aug 2002

Shares 2 keywords including "euphoria season 3"

hola.com

hola.com

🔗 2 keyword overlap

Serie que analiza al detalle el estilo a la hora de vestir de mujeres y hombres que figuran en las listas de los más elegantes. Estrellas del cine y la música, personajes de la Realeza y celebridades bajo el análisis de expertos estilistas, diseñadores y make up artists. Repasamos sus looks más icónicos, sus firmas favoritas y, cómo no, sus secretos para lucir espectaculares en cada aparición pública. Looks que inspiran a miles de mujeres y que no dejan indiferente a nadie.

18.7M/mo+10%Aug 1995

Shares 2 keywords including "off campus"

eonline.com

eonline.com

🔗 2 keyword overlap

"I've used these since high school and they're the best things ever. It's better than going to the dentist. This is my favorite." Paige's pick is a top-seller with 47,600+ 5-star Amazon reviews. It has also been recommended by Selling Sunset star Chrishell Stause, The Bachelor's Catherine Giudici Lowe, and Vanderpump Rules cast member Tom Schwartz.

15.9M/mo-4%Aug 1995

Shares 2 keywords including "off campus"

polygon.com

polygon.com

🔗 2 keyword overlap

DLC will also add a third-person mode, new Mercenaries content, and more

15.0M/mo+22%Jul 1992

Shares 2 keywords including "the boys"

slashfilm.com

slashfilm.com

🔗 2 keyword overlap

Consider this a crash course in the fantastic, plastic life of Barbie, from controversies to crossovers and all the storytelling in between.

5.2M/mo-7%Jul 2005

Shares 2 keywords including "project hail mary"

teenvogue.com

teenvogue.com

🔗 2 keyword overlap

The Oscars 2022 red carpet was full of amazing looks. See what celebs wore to celebrate Hollywood’s biggest night here.

3.5M/mo+7%Oct 1999

Shares 2 keywords including "off campus"

elle.com.au

elle.com.au

🔗 2 keyword overlap

ELLE Australia brings the latest fashion, beauty, culture, astrology and celebrity news. Sexy. Spirited. Stylish.

678.1K/mo-1%

Shares 2 keywords including "off campus"

Competitors identified by shared traffic-driving keywords

Keyword Battle: variety.com vs Competitors

KeywordSearch Volumevariety.comCompetitor
sundance screenwriters lab2,200#5deadline.com #3✗ Behind

Traffic Comparison

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countryvariety.comdeadline.comimdb.comrottentomatoes.comcosmopolitan.comrollingstone.com
🇺🇸 US
64%
69%
31%
46%
41%
57%
🇬🇧 GB
5%
6%
6%
7%
10%
5%
🇨🇦 CA
6%
5%
5%
6%
5%
5%
🇮🇳 IN
1%
8%
4%
2%
🇦🇺 AU
2%
2%
4%
4%
🌐 158
8%

Market Opportunities

🇬🇧 GB: No dominant player among 6 competitors competitors — market is fragmented
🇨🇦 CA: No dominant player among 4 competitors competitors — market is fragmented
🇮🇳 IN: No dominant player among 1 competitors competitors — market is fragmented

Domain Age Comparison

How does variety.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report