workana.com

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Medium Opportunity · 52/100

15y2011-07-26Domain Age

2.8M+8%Monthly Visits

Direct 52%Brazil 45%Primary Channel

5Competitors

Product Identity

About

Workana is the largest freelance platform in Latin America. No matter what you're looking for, you'll find the best freelance programmers, copywriters, translators, and more on Workana.

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Product Identity · Insight

Operating for 15 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,834,781

↑7.6% vs last month

Bounce Rate

31.7%

Pages / Visit

7.9

Avg. Session

6m 4s

Domain Age

15.1 years

#15,106Global Rank

#2,408Country Rank (76)

#72Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↑7.6%

Growth Profile · Insight

Strong growth (+8%) with low bounce rate (32%) — traffic quality and product stickiness are improving in tandem.

Acquisition Engine

Traffic Sources

Organic Search

29.1%

Direct

51.3%

Social

9.6%

Referral

3.2%

Paid

0.0%

4.5%

Gen AI

2.3%

Geographic Distribution

DomainShare

🇧🇷BrazilBR

45.3%

🇨🇴ColombiaCO

12.3%

🇦🇷ArgentinaAR

9.3%

🇲🇽MexicoMX

6.2%

🇪🇸SpainES

2.9%

Top 3 countries account for 67.0% of traffic

Top Keywords

Keyword
freelancer	453.3K	$0.51	$14.3K
workana	275.4K	$0.20	$373.7K
asistente virtual	6.3K	$0.35	$2.4K
workana brasil	4.0K	$0.12	$4.1K
workana login	1.6K	$0.48	$4.0K

SERP Rankings

Keyword			Ranking URL
freelance jobs	#7	📄	www.workana.com/en/jobs?country=US	42,050	$0.53
adserver	#10	📄	i.workana.com/glossary/what-is-adserver/	1,870	$9.39

Acquisition Engine · Insight

Brand-driven growth (52% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does workana.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

shakersworks.com

🔗 3 keyword overlap

Lánzanos tu oferta digital y entrevista a los mejores perfiles freelance digitales que hacen match contigo en menos de 48H.

71.4K/mo-9%Sep 2021

Shares 3 keywords including "freelancer"

workana.com vs shakersworks.com →Visit Website ↗

freelancer.com

🔗 2 keyword overlap

Search for jobs related to Customer support call center or hire on the world's largest freelancing marketplace with 25m+ jobs. It's free to sign up and bid on jobs.

4.6M/mo+11%Aug 1995

Shares 2 keywords including "freelancer"

workana.com vs freelancer.com →Visit Website ↗

Freel Canada

freel.ca

🔗 2 keyword overlap

Freelancing job board and Premium directory for Freelancers in Canada (SaaS)

9.7K/mo-10%Jul 2023$254.57 MRR

Shares 2 keywords including "freelancer"

workana.com vs Freel Canada →Visit Website ↗

prolatamwork.com

🔗 2 keyword overlap

US companies: hire top Latin American developers, designers & marketers from $8/hr. Same time zone, English-fluent talent. Proposals in 48h. PayPal Escrow protection. Post free — no commitment.

8.3K/mo+58%Nov 2025

Shares 2 keywords including "freelancer"

workana.com vs prolatamwork.com →Visit Website ↗