workplace.com
DR 80by AhrefsMedium Opportunity · 41/100

About

The all-in-one business communication platform from Meta that securely combines chat, video, groups and your intranet with the work tools you already use.

Categorycomputers_electronics_and_technology/computers_electronics_and_technology
Top 21,614
Global Rank
United States 83%
Top Market
-15%
Monthly Trend
32% Bounce
Engagement Signal

Monthly Visits

2,728,541

15.0% vs last month

Bounce Rate

32.4%

Pages / Visit

6.7

Avg. Session

11m 3s

Domain Age

29 years

Traffic

#21,614Global Rank
#5,838Country Rank (840)
#182Category Rank · Computers_Electronics_and_Technology
Traffic Trend
15.0%
Traffic Sources
Organic Search
2.3%
Direct
63.3%
Social
26.2%
Referral
4.8%
Paid
0.0%
Email
3.4%

Strong brand recognition: 63.3% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
82.6%
🇬🇧United KingdomGB
6.9%
🇫🇷FranceFR
1.4%
🇯🇵JapanJP
1.1%
🇸🇬SingaporeSG
1.0%
Top 3 countries account for 90.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
facebook107.9M$1.12$14.1K
fb19.4M$0.27$590
workplace37.8K$2.26$9.5K
facebook workplace2.1K$9.18$530
workplace login1.6K$2.78$1.3K
SERP Rankings
KeywordRanking URL
workday meta#7🏠work.workplace.com/2,020$5.00

Growth Readout

Direct traffic at 63% — strong brand recognition

Bounce rate only 32%, avg session 663s — exceptionally high engagement

Global rank top 21.6K — established player in the space

Traffic concentrated in United States (83%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does workplace.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

m.me

m.me

🔗 3 keyword overlap

Hang out anytime, anywhere - Messenger makes it easy and fun to stay close to your favorite people.

1.5M/mo-8%May 2010

Shares 3 keywords including "facebook"

metastatus.com

metastatus.com

🔗 3 keyword overlap

See the status and check for outages for Meta business products including Ads Manager, Meta Business Suite, WhatsApp Business API and more.

592.8K/mo+11%Feb 2020

Shares 3 keywords including "facebook"

strava.com

strava.com

🔗 2 keyword overlap

Log in or sign up for an account on Strava

42.4M/mo+9%Dec 2003

Shares 2 keywords including "facebook"

meta.com

meta.com

🔗 2 keyword overlap

Discover Meta’s revolutionary technology from virtual and mixed reality to social experiences. Shop Meta Quest, Ray-Ban Meta AI Glasses, and Meta accessories.

33.4M/mo+6%Jan 1991

Shares 2 keywords including "facebook"

fb.com

fb.com

🔗 2 keyword overlap

see posts, photos and more on facebook.

7.5M/mo-6%May 1990

Shares 2 keywords including "facebook"

Report based on data from May 2026

See a sample report