x-rates.com

DR 75by AhrefsMedium Opportunity · 48/100

About

free foreign exchange rates and tools including a currency conversion calculator, historical rates and graphs, and a monthly exchange rate average.

Categorytravel_and_tourism/travel_and_tourism

Top 93,215

Global Rank

United States 28%

Top Market

-12%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

652,833

↓11.6% vs last month

Bounce Rate

51.5%

Pages / Visit

2.0

Avg. Session

1m 2s

Domain Age

28 years

Traffic

#93,215Global Rank

#76,664Country Rank (840)

#926Category Rank · Travel_and_Tourism

Traffic Trend

↓11.6%

Traffic Sources

Organic Search

22.6%

Direct

72.2%

Social

1.7%

Referral

1.5%

Paid

0.3%

1.7%

Strong brand recognition: 72.2% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

27.9%

🇬🇧United KingdomGB

9.9%

🇮🇳IndiaIN

9.6%

🇨🇦CanadaCA

6.0%

🇹🇭ThailandTH

2.8%

Top 3 countries account for 47.4% of traffic

SEO & Keywords

Top Keywords

Keyword
exchange rate	191.7K	$0.66	$3.8K
x rates	2.7K	$1.22	$3.6K
xrates	2.4K	$0.41	$1.8K
x-rates	1.9K	$0.00	$2.1K
xrate	1.2K	$1.15	$1.8K

SERP Rankings

Keyword			Ranking URL
1 pound	#9	📄	www.x-rates.com/calculator/?from=GBP&to=USD&amount=1	15,020	$0.21

Growth Readout

Direct traffic at 72% — strong brand recognition

How does x-rates.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xe.com

🔗 2 keyword overlap

check free live currency rates, send fast money transfers to 130+ countries, and view currency data and analysis using the most accurate, up-to-the-minute data.

19.3M/mo-1%Dec 1994

Shares 2 keywords including "usd to inr"

x-rates.com vs xe.com →Visit Website ↗

View full competitive analysis of x-rates.com →

Report based on data from May 2026

See a sample report