xe.com

DR 90by AhrefsMedium Opportunity · 60/100

About

check free live currency rates, send fast money transfers to 130+ countries, and view currency data and analysis using the most accurate, up-to-the-minute data.

Categoryfinance/finance

Top 3,149

Global Rank

United States 11%

Top Market

-1%

Monthly Trend

55% Bounce

Engagement Signal

Monthly Visits

19,257,604

↓1.4% vs last month

Bounce Rate

55.2%

Pages / Visit

2.9

Avg. Session

1m 49s

Domain Age

31.5 years

Traffic

#3,149Global Rank

#4,806Country Rank (840)

#78Category Rank · Finance

Traffic Trend

↓1.4%

Traffic Sources

Organic Search

37.2%

Direct

54.5%

Social

2.0%

Referral

4.2%

Paid

0.4%

1.8%

Strong brand recognition: 54.5% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

10.9%

🇮🇳IndiaIN

9.6%

🇬🇧United KingdomGB

8.8%

🇨🇦CanadaCA

7.2%

🇦🇺AustraliaAU

4.5%

Top 3 countries account for 29.3% of traffic

SEO & Keywords

Top Keywords

Keyword
usd to inr	4.1M	$0.70	$132.0K
currency converter	690.8K	$0.48	$393.1K
aed to inr	513.9K	$0.54	$121.5K
xe	489.1K	$1.03	$819.1K
exchange rate	191.7K	$0.66	$100.7K

SERP Rankings

Keyword			Ranking URL
bitcoin usd	#9	📄	www.xe.com/en-us/currencyconverter/convert/?Amount=1&From=BTC&To=USD	1,126,920	—
dollar to cedis	#1	📄	www.xe.com/en-us/currencyconverter/convert/?Amount=1&From=USD&To=GHS	24,510	$0.07
1 pound	#2	📄	www.xe.com/en-us/currencyconverter/convert/?Amount=1&From=GBP&To=USD	15,020	$0.21
1 pound	#8	📄	www.xe.com/en-us/currencyconverter/convert/?Amount=1&From=USD&To=GBP	15,020	$0.21
汇率美金人民币	#3	📄	www.xe.com/zh-cn/currencyconverter/convert/?Amount=1&From=USD&To=CNY	5,050	—

Growth Readout

Direct traffic at 54% — strong brand recognition

Global rank top 3.1K — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does xe.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

westernunion.com

🔗 2 keyword overlap

Jwenn repons pou kesyon moun poze souvan sou sèvis Western Union Etazini. Detay pou swiv transfè, opsyon pèman, limit ak plis ankò—tout nan yon sèl kote.

9.5M/mo+3%Oct 1995

Shares 2 keywords including "usd to inr"

xe.com vs westernunion.com →Visit Website ↗

remitly.com

🔗 2 keyword overlap

A Remitly está aqui para tornar mais fácil do que nunca para as mães receberem dinheiro diretamente em suas contas bancárias ou carteiras móveis, para retirada em dinheiro, entrega e muito mais.

6.9M/mo+3%Mar 2012

Shares 2 keywords including "usd to inr"

xe.com vs remitly.com →Visit Website ↗

x-rates.com

🔗 2 keyword overlap

free foreign exchange rates and tools including a currency conversion calculator, historical rates and graphs, and a monthly exchange rate average.

652.8K/mo-12%Jun 1998

Shares 2 keywords including "usd to inr"

xe.com vs x-rates.com →Visit Website ↗

View full competitive analysis of xe.com →

Report based on data from May 2026

See a sample report