xero.com

DR 90by AhrefsMedium Opportunity · 46/100

About

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Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 659

Global Rank

Australia 40%

Top Market

-3%

Monthly Trend

20% Bounce

Engagement Signal

Monthly Visits

33,216,362

↓3.3% vs last month

Bounce Rate

19.5%

Pages / Visit

19.0

Avg. Session

15m 26s

Domain Age

29 years

Traffic

#659Global Rank

#30Country Rank (36)

#3Category Rank · Programming_and_Developer_Software

Traffic Trend

↓3.3%

Traffic Sources

Organic Search

14.0%

Direct

60.9%

Social

3.6%

Referral

3.2%

Paid

3.2%

15.1%

Strong brand recognition: 60.9% from direct traffic

Geographic Distribution

DomainShare

🇦🇺AustraliaAU

40.0%

🇬🇧United KingdomGB

21.6%

🇳🇿New ZealandNZ

12.5%

🇿🇦South AfricaZA

8.5%

🇺🇸United StatesUS

5.6%

Top 3 countries account for 74.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
xero	812.1K	$1.37	$785.4K
quickbooks	811.0K	$3.29	$28.1K
xero login	224.4K	$2.59	$274.9K
xero status	19.4K	$0.00	$18.5K
xero me	10.5K	$3.16	$12.0K

SERP Rankings

Keyword			Ranking URL
arpu	#9	📄	www.xero.com/us/glossary/arpu/	71,670	$0.37
wellybox	#5	📄	apps.xero.com/us/app/wellybox	4,480	$2.25
ttm revenue	#8	📄	www.xero.com/us/glossary/ttm/	3,690	—
accounts receivable turnover	#5	📄	www.xero.com/us/guides/accounts-receivable-turnover-ratio/	3,670	$1.73
equity in accounting	#9	📄	www.xero.com/us/glossary/equity/	1,110	$1.48

Growth Readout

Direct traffic at 61% — strong brand recognition

Bounce rate only 20%, avg session 926s — exceptionally high engagement

Global rank top 659 — established player in the space

4 tracked competitors in this category — competitive landscape is well-defined

How does xero.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

freshbooks.com

🔗 3 keyword overlap

Buying and selling online has been made easy with PayPal. Follow this Step By Step Guide to create your own PayPal Account.

2.5M/mo-8%Mar 2004

Shares 3 keywords including "quickbooks"

xero.com vs freshbooks.com →Visit Website ↗

intuit.com

🔗 2 keyword overlap

The Intuit platform puts a team of AI agents and trusted experts by your side.

104.2M/mo-48%Feb 1994

Shares 2 keywords including "quickbooks"

xero.com vs intuit.com →Visit Website ↗

rightworks.com

🔗 2 keyword overlap

Explore how digital innovation can increase business risks. Learn whether digital transformation and cybersecurity can peacefully coexist.

351.8K/mo-1%Apr 1998

Shares 2 keywords including "quickbooks"

xero.com vs rightworks.com →Visit Website ↗

business-software.com

🔗 2 keyword overlap

Every field develops its own arcane language. Every once in a while, it becomes useful to take this marketing jargon out of the context of the industry.

46.4K/mo+16%Mar 2003

Shares 2 keywords including "xero"

xero.com vs business-software.com →Visit Website ↗

View full competitive analysis of xero.com →

Report based on data from May 2026

See a sample report