intuit.com

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DR 92by AhrefsMedium Opportunity · 46/100

About

The Intuit platform puts a team of AI agents and trusted experts by your side.

Categoryfinance/finance

Top 278

Global Rank

United States 74%

Top Market

-48%

Monthly Trend

23% Bounce

Engagement Signal

Monthly Visits

104,217,050

↓47.9% vs last month

Bounce Rate

23.4%

Pages / Visit

9.7

Avg. Session

11m 44s

Domain Age

32.3 years

Traffic

#278Global Rank

#100Country Rank (840)

#1Category Rank · Finance

Traffic Trend

↓47.9%

Traffic Sources

Organic Search

14.7%

Direct

60.8%

Social

4.0%

Referral

5.5%

Paid

3.2%

11.7%

Strong brand recognition: 60.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

74.3%

🇨🇦CanadaCA

8.9%

🇬🇧United KingdomGB

5.2%

🇦🇺AustraliaAU

2.3%

🇿🇦South AfricaZA

1.6%

Top 3 countries account for 88.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
quickbooks	811.0K	$3.29	$800.0K
turbotax	752.9K	$2.80	$827.2K
quickbooks online	340.8K	$1.40	$347.6K
turbo tax	188.4K	$2.81	$210.5K
quickbooks online login	126.3K	$0.65	$195.8K

SERP Rankings

Keyword			Ranking URL
turbotax	#7	🏠	www.intuit.com/	7,284,320	$0.66
turbotax	#3	📄	ttlc.intuit.com/turbotax-support/en-us/	7,284,320	$0.66
turbotax	#1	🏠	turbotax.intuit.com/	7,284,320	$0.66
turbo tax	#3	🏠	www.intuit.com/	1,301,470	$0.70
turbo tax	#4	📄	ttlc.intuit.com/turbotax-support/en-us/	1,301,470	$0.70

Business & Domain

Domain Information

RegistrarMarkMonitor Inc.

Registered1994-02-18

Expires2026-12-19

Name ServersA1-182.AKAM.NET, A11-64.AKAM.NET

Growth Readout

Direct traffic at 61% — strong brand recognition

Bounce rate only 23%, avg session 704s — exceptionally high engagement

Global rank top 278 — established player in the space

Traffic concentrated in United States (74%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does intuit.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xero.com

🔗 2 keyword overlap

Got a question about signing up for Xero, using the product, a career with us, or a general enquiry? Send us an email and we’ll get in touch shortly.

33.2M/mo-3%Jun 1997

Shares 2 keywords including "quickbooks"

intuit.com vs xero.com →Visit Website ↗

freshbooks.com

🔗 2 keyword overlap

Buying and selling online has been made easy with PayPal. Follow this Step By Step Guide to create your own PayPal Account.

2.5M/mo-8%Mar 2004

Shares 2 keywords including "quickbooks"

intuit.com vs freshbooks.com →Visit Website ↗

taxact.com

🔗 2 keyword overlap

It's your money. Get it back for less.

1.3M/mo-86%May 1998

Shares 2 keywords including "turbotax"

intuit.com vs taxact.com →Visit Website ↗

taxslayer.com

🔗 2 keyword overlap

taxslayer is the easiest way to file your federal and state taxes online. learn about our tax preparation services and receive your maximum refund today.

627.2K/mo-85%Nov 1996

Shares 2 keywords including "turbotax"

intuit.com vs taxslayer.com →Visit Website ↗

rightworks.com

🔗 2 keyword overlap

Explore how digital innovation can increase business risks. Learn whether digital transformation and cybersecurity can peacefully coexist.

351.8K/mo-1%Apr 1998

Shares 2 keywords including "quickbooks"

intuit.com vs rightworks.com →Visit Website ↗

View full competitive analysis of intuit.com →

Report based on data from May 2026

See a sample report