36kr.com vs baseten.co
Market traction comparison · Updated Jul 2026
| 36kr.com | baseten.co | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 355.4K | 36kr.com |
| Bounce Rate | 57.5% | 38.6% | baseten.co |
| SEO & Keywords | 30 | 35 | baseten.co |
| Domain Age | 15y 11m | 7y 1m | 36kr.com |
36kr.com leads in 2 of 4 dimensions, while baseten.co leads in 2.
Growth Momentum
| 36kr.com | baseten.co | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 355.4K | 36kr.com |
| MoM Change | +9% | +21% | baseten.co |
| Avg. Session | 2m27s | 1m54s | 36kr.com |
| Pages / Visit | 2.4 | 4.1 | baseten.co |
Growth Momentum · Insight
baseten.co is growing faster (+21%) but visitors stay 1.3x shorter (1m54s vs 2m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| 36kr.com | baseten.co | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 47% | |
| Bounce Rate | 57.5% | 38.6% | baseten.co |
| SEO & Keywords | 30 | 35 | baseten.co |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while baseten.co relies on Direct (47%). This reflects fundamentally different go-to-market strategies — baseten.co's higher direct traffic suggests stronger brand recognition or product-led growth, while baseten.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | baseten.co | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 7y 1m | 36kr.com |
| Registered | Oct 2010 | Jul 2019 | |
| Expires | Sep 2026 | Jul 2026 |
Business Maturity · Insight
36kr.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | baseten.co | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #113.6K | 36kr.com |
| Category Rank | — | #1.1K | |
| PH Upvotes | — | 16 |
36kr.com only
baseten.co only
Market Position · Insight
Each has untapped markets the other serves: 36kr.com could expand into India, United Kingdom, Canada, while baseten.co could target China, Hong Kong SAR China, Singapore.
Key Takeaways
- •baseten.co is growing +21% while 36kr.com grows +9%. At current trajectory, baseten.co could close the traffic gap within 14 months.
- •baseten.co is growing faster (+21%) but visitors stay 1.3x shorter (1m54s vs 2m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •36kr.com acquires users primarily through Direct (44%), while baseten.co relies on Direct (47%). This reflects fundamentally different go-to-market strategies — baseten.co's higher direct traffic suggests stronger brand recognition or product-led growth, while baseten.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com receives 7.7x more monthly traffic than baseten.co (2.7M vs 355.4K).
- •Both are growing, with baseten.co accelerating faster at +21% vs +9%.
- •baseten.co has a 19 percentage point lower bounce rate (39% vs 58%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026