36kr.com vs the-decoder.com
Market traction comparison · Updated Jul 2026
| 36kr.com | the-decoder.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 1.7M | 36kr.com |
| Bounce Rate | 57.5% | 56.7% | the-decoder.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 4y 2m | 36kr.com |
36kr.com leads in 2 of 4 dimensions, while the-decoder.com leads in 1.
Growth Momentum
| 36kr.com | the-decoder.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 1.7M | 36kr.com |
| MoM Change | +9% | +46% | the-decoder.com |
| Avg. Session | 2m27s | 1m26s | 36kr.com |
| Pages / Visit | 2.4 | 1.7 | 36kr.com |
Growth Momentum · Insight
the-decoder.com is growing faster (+46%) but visitors stay 1.7x shorter (1m26s vs 2m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| 36kr.com | the-decoder.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 57% | |
| Bounce Rate | 57.5% | 56.7% | the-decoder.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | the-decoder.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 4y 2m | 36kr.com |
| Registered | Oct 2010 | Jun 2022 | |
| Expires | Sep 2026 | Jun 2026 |
Business Maturity · Insight
36kr.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | the-decoder.com | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #43.4K | 36kr.com |
| Category Rank | — | #835 |
36kr.com only
the-decoder.com only
Market Position · Insight
36kr.com is heavily concentrated in China (74%), creating dependency risk on a single market. the-decoder.com has a more diversified audience.
Each has untapped markets the other serves: 36kr.com could expand into France, Germany, Brazil, while the-decoder.com could target Hong Kong SAR China, Singapore, Taiwan.
Key Takeaways
- •the-decoder.com is growing +46% while 36kr.com grows +9%. At current trajectory, the-decoder.com could close the traffic gap within 2 months.
- •the-decoder.com is growing faster (+46%) but visitors stay 1.7x shorter (1m26s vs 2m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •36kr.com acquires users primarily through Direct (44%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com has 1.6x more traffic (2.7M vs 1.7M), though both operate at comparable scale.
- •Both are growing, with the-decoder.com accelerating faster at +46% vs +9%.
- •36kr.com keeps visitors significantly longer (2m27s avg session vs the-decoder.com's 1m26s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026