36kr.com vs mobileworldlive.com
Market traction comparison · Updated Jul 2026
| 36kr.com | mobileworldlive.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 116.0K | 36kr.com |
| Bounce Rate | 57.5% | 38.8% | mobileworldlive.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 17y 3m | mobileworldlive.com |
mobileworldlive.com leads in 2 of 4 dimensions, while 36kr.com leads in 1.
Growth Momentum
| 36kr.com | mobileworldlive.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 116.0K | 36kr.com |
| MoM Change | +9% | -14% | 36kr.com |
| Avg. Session | 2m27s | 1m11s | 36kr.com |
| Pages / Visit | 2.4 | 2.7 | mobileworldlive.com |
Growth Momentum · Insight
mobileworldlive.com is losing traffic (-14%) despite 116.0K monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| 36kr.com | mobileworldlive.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 47% | |
| Bounce Rate | 57.5% | 38.8% | mobileworldlive.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while mobileworldlive.com relies on Direct (47%). This reflects fundamentally different go-to-market strategies — mobileworldlive.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mobileworldlive.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | mobileworldlive.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 17y 3m | mobileworldlive.com |
| Registered | Oct 2010 | May 2009 | |
| Expires | Sep 2026 | May 2029 |
Business Maturity · Insight
mobileworldlive.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | mobileworldlive.com | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #317.9K | 36kr.com |
| Category Rank | — | #550 |
36kr.com only
mobileworldlive.com only
Market Position · Insight
36kr.com is heavily concentrated in China (74%), creating dependency risk on a single market. mobileworldlive.com has a more diversified audience.
Each has untapped markets the other serves: 36kr.com could expand into Japan, India, Spain, while mobileworldlive.com could target China, Hong Kong SAR China, Singapore.
Key Takeaways
- •mobileworldlive.com is losing traffic (-14%) despite 116.0K monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
- •36kr.com acquires users primarily through Direct (44%), while mobileworldlive.com relies on Direct (47%). This reflects fundamentally different go-to-market strategies — mobileworldlive.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mobileworldlive.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com receives 23.5x more monthly traffic than mobileworldlive.com (2.7M vs 116.0K).
- •36kr.com is growing (+9%) while mobileworldlive.com is declining (-14%).
- •36kr.com keeps visitors significantly longer (2m27s avg session vs mobileworldlive.com's 1m11s), suggesting deeper product engagement or stickier content.
- •mobileworldlive.com has a 19 percentage point lower bounce rate (39% vs 58%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026