36kr.com vs pandaily.com

Market traction comparison · Updated Jul 2026

36kr.com favicon36kr.com
VS
pandaily.com faviconpandaily.com
 36kr.compandaily.comLeads
Monthly Visits2.7M156.0K36kr.com
Bounce Rate57.5%42.1%pandaily.com
SEO & Keywords3030Tie
Domain Age15y 11m10y 5m36kr.com

36kr.com leads in 2 of 4 dimensions, while pandaily.com leads in 1.

Growth Momentum

Growth Momentum
36kr.compandaily.com
 36kr.compandaily.comLeads
Monthly Visits2.7M156.0K36kr.com
MoM Change+9%+1%36kr.com
Avg. Session2m27s0m22s36kr.com
Pages / Visit2.41.536kr.com

Growth Momentum · Insight

36kr.com is growing +9% while pandaily.com grows +1%. At current trajectory, 36kr.com could close the traffic gap within 11 months.

Acquisition Strategy

 36kr.compandaily.comLeads
Primary ChannelDirect 44%Search 51%
Bounce Rate57.5%42.1%pandaily.com
SEO & Keywords3030
36kr.com
Search 34%Direct 44%Social 2%Referral 21%
pandaily.com
Search 51%Direct 39%Social 6%Referral 3%
SearchDirectSocialReferralPaidEmail
26
4
26
36kr.com OnlySharedpandaily.com Only

Keyword Overlap Rate: 7%

Acquisition Strategy · Insight

36kr.com acquires users primarily through Direct (44%), while pandaily.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pandaily.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 36kr.compandaily.comLeads
Domain Age15y 11m10y 5m36kr.com
RegisteredOct 2010Mar 2016
ExpiresSep 2026Mar 2027

Business Maturity · Insight

36kr.com has been in the market for over a decade, indicating established presence.

Market Position

 36kr.compandaily.comLeads
Global Rank#24.3K#313.8K36kr.com
Category Rank#2.3K
36kr.compandaily.com
🇺🇸 United States
9%
14%
🇸🇬 Singapore
2%
5%

36kr.com only

🌐 China 74%🌐 Hong Kong SAR China 6%🌐 Taiwan 2%

pandaily.com only

🇮🇳 India 7%🇫🇷 France 5%🇩🇪 Germany 5%

Market Position · Insight

36kr.com is heavily concentrated in China (74%), creating dependency risk on a single market. pandaily.com has a more diversified audience.

Each has untapped markets the other serves: 36kr.com could expand into India, France, Germany, while pandaily.com could target China, Hong Kong SAR China, Taiwan.

Key Takeaways

  • 36kr.com is growing +9% while pandaily.com grows +1%. At current trajectory, 36kr.com could close the traffic gap within 11 months.
  • 36kr.com acquires users primarily through Direct (44%), while pandaily.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pandaily.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • 36kr.com receives 17.5x more monthly traffic than pandaily.com (2.7M vs 156.0K).
  • Both are growing, with 36kr.com accelerating faster at +9% vs +1%.
  • 36kr.com keeps visitors significantly longer (2m27s avg session vs pandaily.com's 0m22s), suggesting deeper product engagement or stickier content.
  • pandaily.com has a 15 percentage point lower bounce rate (42% vs 58%), indicating better landing page relevance or more targeted traffic.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026