36kr.com vs pandaily.com
Market traction comparison · Updated Jul 2026
| 36kr.com | pandaily.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 156.0K | 36kr.com |
| Bounce Rate | 57.5% | 42.1% | pandaily.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 10y 5m | 36kr.com |
36kr.com leads in 2 of 4 dimensions, while pandaily.com leads in 1.
Growth Momentum
| 36kr.com | pandaily.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 156.0K | 36kr.com |
| MoM Change | +9% | +1% | 36kr.com |
| Avg. Session | 2m27s | 0m22s | 36kr.com |
| Pages / Visit | 2.4 | 1.5 | 36kr.com |
Growth Momentum · Insight
36kr.com is growing +9% while pandaily.com grows +1%. At current trajectory, 36kr.com could close the traffic gap within 11 months.
Acquisition Strategy
| 36kr.com | pandaily.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 51% | |
| Bounce Rate | 57.5% | 42.1% | pandaily.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while pandaily.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pandaily.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | pandaily.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 10y 5m | 36kr.com |
| Registered | Oct 2010 | Mar 2016 | |
| Expires | Sep 2026 | Mar 2027 |
Business Maturity · Insight
36kr.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | pandaily.com | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #313.8K | 36kr.com |
| Category Rank | — | #2.3K |
36kr.com only
pandaily.com only
Market Position · Insight
36kr.com is heavily concentrated in China (74%), creating dependency risk on a single market. pandaily.com has a more diversified audience.
Each has untapped markets the other serves: 36kr.com could expand into India, France, Germany, while pandaily.com could target China, Hong Kong SAR China, Taiwan.
Key Takeaways
- •36kr.com is growing +9% while pandaily.com grows +1%. At current trajectory, 36kr.com could close the traffic gap within 11 months.
- •36kr.com acquires users primarily through Direct (44%), while pandaily.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pandaily.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com receives 17.5x more monthly traffic than pandaily.com (2.7M vs 156.0K).
- •Both are growing, with 36kr.com accelerating faster at +9% vs +1%.
- •36kr.com keeps visitors significantly longer (2m27s avg session vs pandaily.com's 0m22s), suggesting deeper product engagement or stickier content.
- •pandaily.com has a 15 percentage point lower bounce rate (42% vs 58%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026