36kr.com vs sitepoint.com
Market traction comparison · Updated Jul 2026
| 36kr.com | sitepoint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 2.4M | 36kr.com |
| Bounce Rate | 57.5% | 68.3% | 36kr.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 26y 11m | sitepoint.com |
36kr.com leads in 2 of 4 dimensions, while sitepoint.com leads in 1.
Growth Momentum
| 36kr.com | sitepoint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 2.4M | 36kr.com |
| MoM Change | +9% | -35% | 36kr.com |
| Avg. Session | 2m27s | 1m35s | 36kr.com |
| Pages / Visit | 2.4 | 1.9 | 36kr.com |
Growth Momentum · Insight
sitepoint.com is losing traffic (-35%) despite 2.4M monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| 36kr.com | sitepoint.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 87% | |
| Bounce Rate | 57.5% | 68.3% | 36kr.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while sitepoint.com relies on Direct (87%). This reflects fundamentally different go-to-market strategies — sitepoint.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | sitepoint.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 26y 11m | sitepoint.com |
| Registered | Oct 2010 | Oct 1999 | |
| Expires | Sep 2026 | Oct 2026 |
Business Maturity · Insight
sitepoint.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | sitepoint.com | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #38.1K | 36kr.com |
| Category Rank | — | #21 |
Market Position · Insight
Each has untapped markets the other serves: 36kr.com could expand into Belgium, Austria, Czechia, while sitepoint.com could target China, United States, Hong Kong SAR China.
Key Takeaways
- •sitepoint.com is losing traffic (-35%) despite 2.4M monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
- •36kr.com acquires users primarily through Direct (44%), while sitepoint.com relies on Direct (87%). This reflects fundamentally different go-to-market strategies — sitepoint.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com is growing (+9%) while sitepoint.com is declining (-35%).
- •36kr.com keeps visitors significantly longer (2m27s avg session vs sitepoint.com's 1m35s), suggesting deeper product engagement or stickier content.
- •36kr.com has a 11 percentage point lower bounce rate (58% vs 68%), indicating better landing page relevance or more targeted traffic.
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026