alabama.gov vs utah.gov
Market traction comparison · Updated Jul 2026
| alabama.gov | utah.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 8.3M | utah.gov |
| Bounce Rate | 42.8% | 34.5% | utah.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 7m | 28y 11m | utah.gov |
utah.gov leads in 3 of 4 dimensions, while alabama.gov leads in 0.
Growth Momentum
| alabama.gov | utah.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 8.3M | utah.gov |
| MoM Change | -46% | -6% | utah.gov |
| Avg. Session | 3m44s | 5m36s | utah.gov |
| Pages / Visit | 5.0 | 6.6 | utah.gov |
Growth Momentum · Insight
utah.gov receives 2.6x more monthly traffic than alabama.gov (8.3M vs 3.2M).
Acquisition Strategy
| alabama.gov | utah.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 45% | |
| Bounce Rate | 42.8% | 34.5% | utah.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
alabama.gov acquires users primarily through Direct (52%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — alabama.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| alabama.gov | utah.gov | Leads | |
|---|---|---|---|
| Domain Age | 24y 7m | 28y 11m | utah.gov |
| Registered | Jan 2002 | Oct 1997 | |
| Expires | Aug 2026 | Sep 2026 |
Business Maturity · Insight
utah.gov has been in the market for over a decade, indicating established presence.
Market Position
| alabama.gov | utah.gov | Leads | |
|---|---|---|---|
| Global Rank | #15.0K | #5.3K | utah.gov |
| Category Rank | #92 | #25 | utah.gov |
alabama.gov only
utah.gov only
Market Position · Insight
Each has untapped markets the other serves: alabama.gov could expand into Philippines, while utah.gov could target Germany.
Key Takeaways
- •utah.gov receives 2.6x more monthly traffic than alabama.gov (8.3M vs 3.2M).
- •alabama.gov acquires users primarily through Direct (52%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — alabama.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •utah.gov receives 2.6x more monthly traffic than alabama.gov (8.3M vs 3.2M).
- •utah.gov has a 8 percentage point lower bounce rate (34% vs 43%), indicating better landing page relevance or more targeted traffic.
- •They share 9 keywords (18% overlap), indicating direct search competition.
- •utah.gov has a 4-year head start in the market.
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Report based on data from July 2026