amazon.com.br vs elle.com
Market traction comparison · Updated Jul 2026
amazon.com.br| amazon.com.br | elle.com | Leads | |
|---|---|---|---|
| Monthly Visits | 226.5M | 32.8M | amazon.com.br |
| Bounce Rate | 34.3% | 73.9% | amazon.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 11m | 30y 5m | amazon.com.br |
amazon.com.br leads in 3 of 4 dimensions, while elle.com leads in 0.
Growth Momentum
| amazon.com.br | elle.com | Leads | |
|---|---|---|---|
| Monthly Visits | 226.5M | 32.8M | amazon.com.br |
| MoM Change | +13% | +17% | elle.com |
| Avg. Session | 3m06s | 1m02s | amazon.com.br |
| Pages / Visit | 6.5 | 1.5 | amazon.com.br |
Growth Momentum · Insight
amazon.com.br receives 6.9x more monthly traffic than elle.com (226.5M vs 32.8M).
Acquisition Strategy
| amazon.com.br | elle.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 41% | Search 63% | |
| Bounce Rate | 34.3% | 73.9% | amazon.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
Acquisition Strategy · Insight
amazon.com.br acquires users primarily through Direct (41%), while elle.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — amazon.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amazon.com.br | elle.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 11m | 30y 5m | amazon.com.br |
| Registered | Sep 1995 | Apr 1996 | |
| Expires | Sep 2026 | Apr 2027 |
Business Maturity · Insight
amazon.com.br has been in the market for over a decade, indicating established presence.
Market Position
| amazon.com.br | elle.com | Leads | |
|---|---|---|---|
| Global Rank | #117 | #2.4K | amazon.com.br |
| Category Rank | #2 | #95 | amazon.com.br |
amazon.com.br only
elle.com only
Market Position · Insight
Each has untapped markets the other serves: amazon.com.br could expand into Taiwan, Japan, Italy, while elle.com could target Brazil, Portugal, Paraguay.
Key Takeaways
- •amazon.com.br receives 6.9x more monthly traffic than elle.com (226.5M vs 32.8M).
- •amazon.com.br acquires users primarily through Direct (41%), while elle.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — amazon.com.br's higher direct traffic suggests stronger brand recognition or product-led growth, while elle.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.com.br receives 6.9x more monthly traffic than elle.com (226.5M vs 32.8M).
- •amazon.com.br keeps visitors significantly longer (3m06s avg session vs elle.com's 1m02s), suggesting deeper product engagement or stickier content.
- •amazon.com.br has a 40 percentage point lower bounce rate (34% vs 74%), indicating better landing page relevance or more targeted traffic.
- •amazon.com.br acquires traffic primarily through Direct (41%), while elle.com relies on Search (63%) — fundamentally different acquisition strategies.
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Report based on data from July 2026