amazonaws.cn vs aws.amazon.com

Market traction comparison · Updated Jul 2026

amazonaws.cn faviconamazonaws.cn
VS
aws.amazon.com faviconaws.amazon.com
 amazonaws.cnaws.amazon.comLeads
Monthly Visits332.6K62.6Maws.amazon.com
Bounce Rate25.8%25.4%aws.amazon.com
SEO & Keywords3020amazonaws.cn
Domain Age20y 7m31y 10maws.amazon.com

aws.amazon.com leads in 3 of 4 dimensions, while amazonaws.cn leads in 1.

Growth Momentum

Growth Momentum
amazonaws.cnaws.amazon.com
 amazonaws.cnaws.amazon.comLeads
Monthly Visits332.6K62.6Maws.amazon.com
MoM Change+15%+3%amazonaws.cn
Avg. Session6m48s10m30saws.amazon.com
Pages / Visit14.013.9amazonaws.cn

Growth Momentum · Insight

amazonaws.cn is growing faster (+15%) but visitors stay 1.5x shorter (6m48s vs 10m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

 amazonaws.cnaws.amazon.comLeads
Primary ChannelDirect 71%Direct 49%
Bounce Rate25.8%25.4%aws.amazon.com
SEO & Keywords3020amazonaws.cn
amazonaws.cn
Search 14%Direct 71%Referral 14%
aws.amazon.com
Search 21%Direct 49%Social 4%Referral 23%Email 3%
SearchDirectSocialReferralPaidEmail
36
amazonaws.cn OnlySharedaws.amazon.com Only

Keyword Overlap Rate: 257%

Acquisition Strategy · Insight

amazonaws.cn acquires users primarily through Direct (71%), while aws.amazon.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — amazonaws.cn's higher direct traffic suggests stronger brand recognition or product-led growth, while aws.amazon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 amazonaws.cnaws.amazon.comLeads
Domain Age20y 7m31y 10maws.amazon.com
RegisteredJan 2006Nov 1994
ExpiresJan 2028Oct 2026

Business Maturity · Insight

aws.amazon.com has been in the market for over a decade, indicating established presence.

Market Position

 amazonaws.cnaws.amazon.comLeads
Global Rank#78.3K#383aws.amazon.com
Category Rank#1
amazonaws.cnaws.amazon.com
🇺🇸 United States
5%
35%
🇮🇳 India
2%
14%

amazonaws.cn only

🌐 China 59%🌐 Hong Kong SAR China 10%🇸🇪 Sweden 3%

aws.amazon.com only

🇯🇵 Japan 5%🇬🇧 United Kingdom 3%🇰🇷 South Korea 3%

Market Position · Insight

Each has untapped markets the other serves: amazonaws.cn could expand into Japan, United Kingdom, South Korea, while aws.amazon.com could target China, Hong Kong SAR China, Sweden.

Key Takeaways

  • amazonaws.cn is growing +15% while aws.amazon.com grows +3%. At current trajectory, amazonaws.cn could close the traffic gap within 34 months.
  • amazonaws.cn is growing faster (+15%) but visitors stay 1.5x shorter (6m48s vs 10m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
  • amazonaws.cn acquires users primarily through Direct (71%), while aws.amazon.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — amazonaws.cn's higher direct traffic suggests stronger brand recognition or product-led growth, while aws.amazon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • aws.amazon.com receives 188.2x more monthly traffic than amazonaws.cn (62.6M vs 332.6K).
  • Both are growing, with amazonaws.cn accelerating faster at +15% vs +3%.
  • aws.amazon.com keeps visitors significantly longer (10m30s avg session vs amazonaws.cn's 6m48s), suggesting deeper product engagement or stickier content.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

Related Comparisons

Report based on data from July 2026