amplitude.com vs craft.io
Market traction comparison · Updated Jul 2026
| amplitude.com | craft.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 46.2K | amplitude.com |
| Bounce Rate | 31.8% | 33.0% | amplitude.com |
| SEO & Keywords | 34 | 30 | amplitude.com |
| Domain Age | 30y 4m | 13y 2m | amplitude.com |
amplitude.com leads in 4 of 4 dimensions, while craft.io leads in 0.
Growth Momentum
| amplitude.com | craft.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 46.2K | amplitude.com |
| MoM Change | -5% | -9% | amplitude.com |
| Avg. Session | 7m06s | 8m52s | craft.io |
| Pages / Visit | 12.0 | 7.9 | amplitude.com |
Growth Momentum · Insight
amplitude.com receives 27.5x more monthly traffic than craft.io (1.3M vs 46.2K).
Acquisition Strategy
| amplitude.com | craft.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 77% | Direct 37% | |
| Bounce Rate | 31.8% | 33.0% | amplitude.com |
| SEO & Keywords | 34 | 30 | amplitude.com |
Keyword Overlap Rate: 540%
| Keyword | Volume | amplitude.com | craft.io |
|---|---|---|---|
| amplitude | 184.3K | #1 | #7 |
| amplitude analytics | 5.4K | #1 | #4 |
Acquisition Strategy · Insight
amplitude.com acquires users primarily through Direct (77%), while craft.io relies on Direct (37%). This reflects fundamentally different go-to-market strategies — amplitude.com's higher direct traffic suggests stronger brand recognition or product-led growth, while craft.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amplitude.com | craft.io | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 13y 2m | amplitude.com |
| Registered | May 1996 | Jun 2013 | |
| Expires | Jan 2027 | Jun 2026 |
Business Maturity · Insight
amplitude.com has been in the market for over a decade, indicating established presence.
Market Position
| amplitude.com | craft.io | Leads | |
|---|---|---|---|
| Global Rank | #25.2K | #445.2K | amplitude.com |
| Category Rank | #291 | #233 | craft.io |
| PH Upvotes | 337 | — |
amplitude.com only
craft.io only
Market Position · Insight
Each has untapped markets the other serves: amplitude.com could expand into Israel, United Kingdom, while craft.io could target South Korea, Ukraine.
Key Takeaways
- •amplitude.com receives 27.5x more monthly traffic than craft.io (1.3M vs 46.2K).
- •amplitude.com acquires users primarily through Direct (77%), while craft.io relies on Direct (37%). This reflects fundamentally different go-to-market strategies — amplitude.com's higher direct traffic suggests stronger brand recognition or product-led growth, while craft.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amplitude.com receives 27.5x more monthly traffic than craft.io (1.3M vs 46.2K).
- •amplitude.com acquires traffic primarily through Direct (77%), while craft.io relies on Referral (39%) — fundamentally different acquisition strategies.
- •They share 54 keywords (540% overlap), indicating direct search competition.
- •amplitude.com has a 17-year head start in the market.
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Report based on data from July 2026