craft.io vs pendo.io
Market traction comparison · Updated Jul 2026
| craft.io | pendo.io | Leads | |
|---|---|---|---|
| Monthly Visits | 46.2K | 486.3K | pendo.io |
| Bounce Rate | 33.0% | 34.8% | craft.io |
| SEO & Keywords | 30 | 29 | craft.io |
| Domain Age | 13y 2m | 13y 2m | pendo.io |
craft.io leads in 2 of 4 dimensions, while pendo.io leads in 2.
Growth Momentum
| craft.io | pendo.io | Leads | |
|---|---|---|---|
| Monthly Visits | 46.2K | 486.3K | pendo.io |
| MoM Change | -9% | +3% | pendo.io |
| Avg. Session | 8m52s | 9m16s | pendo.io |
| Pages / Visit | 7.9 | 9.3 | pendo.io |
Growth Momentum · Insight
craft.io is losing traffic (-9%) despite 46.2K monthly visits. pendo.io's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| craft.io | pendo.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 37% | Direct 68% | |
| Bounce Rate | 33.0% | 34.8% | craft.io |
| SEO & Keywords | 30 | 29 | craft.io |
Keyword Overlap Rate: 436%
Acquisition Strategy · Insight
craft.io acquires users primarily through Direct (37%), while pendo.io relies on Direct (68%). This reflects fundamentally different go-to-market strategies — pendo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while pendo.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| craft.io | pendo.io | Leads | |
|---|---|---|---|
| Domain Age | 13y 2m | 13y 2m | pendo.io |
| Registered | Jun 2013 | Jun 2013 | |
| Expires | Jun 2026 | Jun 2026 |
Business Maturity · Insight
pendo.io has been in the market for over a decade, indicating established presence.
Market Position
| craft.io | pendo.io | Leads | |
|---|---|---|---|
| Global Rank | #445.2K | #67.8K | pendo.io |
| Category Rank | #233 | #538 | craft.io |
craft.io only
pendo.io only
Market Position · Insight
Each has untapped markets the other serves: craft.io could expand into Australia, Canada, while pendo.io could target Israel, Germany.
Key Takeaways
- •craft.io is losing traffic (-9%) despite 46.2K monthly visits. pendo.io's +3% growth puts it on a trajectory to overtake.
- •craft.io acquires users primarily through Direct (37%), while pendo.io relies on Direct (68%). This reflects fundamentally different go-to-market strategies — pendo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while pendo.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •pendo.io receives 10.5x more monthly traffic than craft.io (486.3K vs 46.2K).
- •pendo.io is growing (+3%) while craft.io is declining (-9%).
- •craft.io acquires traffic primarily through Referral (39%), while pendo.io relies on Direct (68%) — fundamentally different acquisition strategies.
- •They share 48 keywords (436% overlap), indicating direct search competition.
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Report based on data from July 2026