amplitude.com vs pendo.io
Market traction comparison · Updated Jul 2026
| amplitude.com | pendo.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 486.3K | amplitude.com |
| Bounce Rate | 31.8% | 34.8% | amplitude.com |
| SEO & Keywords | 34 | 29 | amplitude.com |
| Domain Age | 30y 4m | 13y 2m | amplitude.com |
amplitude.com leads in 4 of 4 dimensions, while pendo.io leads in 0.
Growth Momentum
| amplitude.com | pendo.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.3M | 486.3K | amplitude.com |
| MoM Change | -5% | +3% | pendo.io |
| Avg. Session | 7m06s | 9m16s | pendo.io |
| Pages / Visit | 12.0 | 9.3 | amplitude.com |
Growth Momentum · Insight
amplitude.com is losing traffic (-5%) despite 1.3M monthly visits. pendo.io's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| amplitude.com | pendo.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 77% | Direct 68% | |
| Bounce Rate | 31.8% | 34.8% | amplitude.com |
| SEO & Keywords | 34 | 29 | amplitude.com |
Keyword Overlap Rate: 0%
| Keyword | Volume | amplitude.com | pendo.io |
|---|---|---|---|
| product roadmap | 9.1K | #5 | #7 |
Acquisition Strategy · Insight
amplitude.com acquires users primarily through Direct (77%), while pendo.io relies on Direct (68%). This reflects fundamentally different go-to-market strategies — amplitude.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pendo.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amplitude.com | pendo.io | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 13y 2m | amplitude.com |
| Registered | May 1996 | Jun 2013 | |
| Expires | Jan 2027 | Jun 2026 |
Business Maturity · Insight
amplitude.com has been in the market for over a decade, indicating established presence.
Market Position
| amplitude.com | pendo.io | Leads | |
|---|---|---|---|
| Global Rank | #25.2K | #67.8K | amplitude.com |
| Category Rank | #291 | #538 | amplitude.com |
| PH Upvotes | 337 | — |
amplitude.com only
pendo.io only
Market Position · Insight
Each has untapped markets the other serves: amplitude.com could expand into United Kingdom, Australia, Canada, while pendo.io could target South Korea, Ukraine, Germany.
Key Takeaways
- •amplitude.com is losing traffic (-5%) despite 1.3M monthly visits. pendo.io's +3% growth puts it on a trajectory to overtake.
- •amplitude.com acquires users primarily through Direct (77%), while pendo.io relies on Direct (68%). This reflects fundamentally different go-to-market strategies — amplitude.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pendo.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amplitude.com receives 2.6x more monthly traffic than pendo.io (1.3M vs 486.3K).
- •pendo.io is growing (+3%) while amplitude.com is declining (-5%).
- •With only 0% keyword overlap, they target largely different search audiences.
- •amplitude.com has a 17-year head start in the market.
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Report based on data from July 2026