apartmenttherapy.com vs decor8.ai
Market traction comparison · Updated Jul 2026
| apartmenttherapy.com | decor8.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 66.7K | apartmenttherapy.com |
| Bounce Rate | 52.4% | 37.1% | decor8.ai |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 9m | 3y 9m | apartmenttherapy.com |
apartmenttherapy.com leads in 2 of 4 dimensions, while decor8.ai leads in 1.
Growth Momentum
| apartmenttherapy.com | decor8.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 66.7K | apartmenttherapy.com |
| MoM Change | +6% | -25% | apartmenttherapy.com |
| Avg. Session | 1m33s | 0m35s | apartmenttherapy.com |
| Pages / Visit | 2.1 | 2.2 | decor8.ai |
Growth Momentum · Insight
decor8.ai is losing traffic (-25%) despite 66.7K monthly visits. apartmenttherapy.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| apartmenttherapy.com | decor8.ai | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Search 54% | |
| Bounce Rate | 52.4% | 37.1% | decor8.ai |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
| Keyword | Volume | apartmenttherapy.com | decor8.ai |
|---|---|---|---|
| ai interior design | 10.3K | #2 | #9 |
Acquisition Strategy · Insight
apartmenttherapy.com acquires users primarily through Search (43%), while decor8.ai relies on Search (54%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while decor8.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apartmenttherapy.com | decor8.ai | Leads | |
|---|---|---|---|
| Domain Age | 24y 9m | 3y 9m | apartmenttherapy.com |
| Registered | Dec 2001 | Dec 2022 | |
| Expires | Dec 2026 | Dec 2026 |
Business Maturity · Insight
apartmenttherapy.com has been in the market for over a decade, indicating established presence.
Market Position
| apartmenttherapy.com | decor8.ai | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #525.5K | apartmenttherapy.com |
| Category Rank | #8 | #188 | apartmenttherapy.com |
apartmenttherapy.com only
decor8.ai only
Market Position · Insight
apartmenttherapy.com is heavily concentrated in United States (80%), creating dependency risk on a single market. decor8.ai has a more diversified audience.
Each has untapped markets the other serves: apartmenttherapy.com could expand into Lithuania, while decor8.ai could target Australia.
Key Takeaways
- •decor8.ai is losing traffic (-25%) despite 66.7K monthly visits. apartmenttherapy.com's +6% growth puts it on a trajectory to overtake.
- •apartmenttherapy.com acquires users primarily through Search (43%), while decor8.ai relies on Search (54%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while decor8.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apartmenttherapy.com receives 113.3x more monthly traffic than decor8.ai (7.6M vs 66.7K).
- •apartmenttherapy.com is growing (+6%) while decor8.ai is declining (-25%).
- •apartmenttherapy.com keeps visitors significantly longer (1m33s avg session vs decor8.ai's 0m35s), suggesting deeper product engagement or stickier content.
- •decor8.ai has a 15 percentage point lower bounce rate (37% vs 52%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026