apartmenttherapy.com vs wayfair.com
Market traction comparison · Updated Jul 2026
| apartmenttherapy.com | wayfair.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 120.4M | wayfair.com |
| Bounce Rate | 52.4% | 42.8% | wayfair.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 9m | 22y 2m | apartmenttherapy.com |
wayfair.com leads in 2 of 4 dimensions, while apartmenttherapy.com leads in 1.
Growth Momentum
| apartmenttherapy.com | wayfair.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 120.4M | wayfair.com |
| MoM Change | +6% | +10% | wayfair.com |
| Avg. Session | 1m33s | 5m34s | wayfair.com |
| Pages / Visit | 2.1 | 5.3 | wayfair.com |
Growth Momentum · Insight
wayfair.com receives 15.9x more monthly traffic than apartmenttherapy.com (120.4M vs 7.6M).
Acquisition Strategy
| apartmenttherapy.com | wayfair.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Search 56% | |
| Bounce Rate | 52.4% | 42.8% | wayfair.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 233%
Acquisition Strategy · Insight
apartmenttherapy.com acquires users primarily through Search (43%), while wayfair.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apartmenttherapy.com | wayfair.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 9m | 22y 2m | apartmenttherapy.com |
| Registered | Dec 2001 | Jun 2004 | |
| Expires | Dec 2026 | Jun 2027 |
Business Maturity · Insight
apartmenttherapy.com has been in the market for over a decade, indicating established presence.
Market Position
| apartmenttherapy.com | wayfair.com | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #280 | wayfair.com |
| Category Rank | #8 | #7 | wayfair.com |
apartmenttherapy.com only
wayfair.com only
Market Position · Insight
Each has untapped markets the other serves: apartmenttherapy.com could expand into China, India, while wayfair.com could target Australia, France.
Key Takeaways
- •wayfair.com receives 15.9x more monthly traffic than apartmenttherapy.com (120.4M vs 7.6M).
- •apartmenttherapy.com acquires users primarily through Search (43%), while wayfair.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wayfair.com receives 15.9x more monthly traffic than apartmenttherapy.com (120.4M vs 7.6M).
- •wayfair.com keeps visitors significantly longer (5m34s avg session vs apartmenttherapy.com's 1m33s), suggesting deeper product engagement or stickier content.
- •wayfair.com has a 10 percentage point lower bounce rate (43% vs 52%), indicating better landing page relevance or more targeted traffic.
- •They share 42 keywords (233% overlap), indicating direct search competition.
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Report based on data from July 2026