api.org vs businessinsider.com
Market traction comparison · Updated Jul 2026
| api.org | businessinsider.com | Leads | |
|---|---|---|---|
| Monthly Visits | 345.1K | 42.1M | businessinsider.com |
| Bounce Rate | 43.7% | 56.8% | api.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 6m | 28y 6m | api.org |
api.org leads in 2 of 4 dimensions, while businessinsider.com leads in 1.
Growth Momentum
| api.org | businessinsider.com | Leads | |
|---|---|---|---|
| Monthly Visits | 345.1K | 42.1M | businessinsider.com |
| MoM Change | +12% | -11% | api.org |
| Avg. Session | 1m40s | 1m04s | api.org |
| Pages / Visit | 3.9 | 2.1 | api.org |
Growth Momentum · Insight
businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. api.org's +12% growth puts it on a trajectory to overtake.
Acquisition Strategy
| api.org | businessinsider.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 45% | |
| Bounce Rate | 43.7% | 56.8% | api.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
api.org acquires users primarily through Search (53%), while businessinsider.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while api.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| api.org | businessinsider.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 6m | 28y 6m | api.org |
| Registered | Mar 1995 | Mar 1998 | |
| Expires | Mar 2031 | Sep 2028 |
Business Maturity · Insight
api.org has been in the market for over a decade, indicating established presence.
Market Position
| api.org | businessinsider.com | Leads | |
|---|---|---|---|
| Global Rank | #118.6K | #1.5K | businessinsider.com |
| Category Rank | #199 | #31 | businessinsider.com |
api.org only
businessinsider.com only
Market Position · Insight
Each has untapped markets the other serves: api.org could expand into United Kingdom, India, Germany, while businessinsider.com could target China, Indonesia, Malaysia.
Key Takeaways
- •businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. api.org's +12% growth puts it on a trajectory to overtake.
- •api.org acquires users primarily through Search (53%), while businessinsider.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while api.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •businessinsider.com receives 121.9x more monthly traffic than api.org (42.1M vs 345.1K).
- •api.org is growing (+12%) while businessinsider.com is declining (-11%).
- •api.org keeps visitors significantly longer (1m40s avg session vs businessinsider.com's 1m04s), suggesting deeper product engagement or stickier content.
- •api.org has a 13 percentage point lower bounce rate (44% vs 57%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026